presentation for CVAR Modesto Council

1. CVAR-Modesto Council
Oct 31 2012
CVAR focusing on
REALTORS® Success
CVAR- Councils & Benefits

2. Agenda
• Overview on CVAR
• 3 ways CVAR focuses Local REALTOR®
Success
• The REALTOR® Brand

3. A short suggestion for CVAR?
• text CVAR and the suggestion to 22333

4. History of CVAR and Local organizational
Structure
In the past we had several local “Boards” in San Joaquin and
Stanislaus County
1996-1999 The local “Board’s of REALTORS®” went through a
merger
7 Local Councils
! ! ! Stockton, Tracy, Manteca, Oakdale, Turlock,
Modesto & Westside
1800 members
80+ events so far in 2012

5. • Local Events
• Local Councils that support Local
Charities
• $1,650,000+ in 11 years

6. 3 Ways CVAR is Focused on
Local REALTOR® Success
1. Government Affairs
2. Technology & Communication
3. Local Governance/Local Voice & Other
Benefits

7. Government Affairs
REALTOR® Party
Local Issues
! 2 parts Proactive & Reactive (membership driven)
Local Government reports
! Local Candidate Program

8. Technology & Communication
• Technology Hotline
• Technology Classes
• Web Site, Facebook, YouTube & Newsletter

9. Local Presence Benefits

10. Local Presence Benefits
Local Councils

11. Local Presence Benefits
Local Councils
Local Marketing Meetings

12. Local Presence Benefits
Local Councils
Local Marketing Meetings
Local Charities ($1.5m)

13. Local Presence Benefits
Local Councils
Local Marketing Meetings
Local Charities ($1.5m)
Local Leaders making decisions
impacting members

14. Local Presence Benefits
Local Councils
Local Marketing Meetings
Local Charities ($1.5m)
Local Leaders making decisions
impacting members
Local information

15. Local Presence Benefits
Local Councils
Local Marketing Meetings
Local Charities ($1.5m)
Local Leaders making decisions
impacting members
Local information
Local Legislative involvement
(fighting issues, educating and
or supporting candidates and
having a voice as a local

16. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings
Local Charities ($1.5m)
Local Leaders making decisions
impacting members
Local information
Local Legislative involvement
(fighting issues, educating and
or supporting candidates and
having a voice as a local

17. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m)
Local Leaders making decisions
impacting members
Local information
Local Legislative involvement
(fighting issues, educating and
or supporting candidates and
having a voice as a local

18. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m) Government Affairs/City
Council Update
Local Leaders making decisions
impacting members
Local information
Local Legislative involvement
(fighting issues, educating and
or supporting candidates and
having a voice as a local

19. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m) Government Affairs/City
Council Update
Local Leaders making decisions
impacting members Local Education Classes
Local information
Local Legislative involvement
(fighting issues, educating and
or supporting candidates and
having a voice as a local

20. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m) Government Affairs/City
Council Update
Local Leaders making decisions
impacting members Local Education Classes
Local information Technology Hotline
Local Legislative involvement
(fighting issues, educating and
or supporting candidates and
having a voice as a local

21. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m) Government Affairs/City
Council Update
Local Leaders making decisions
impacting members Local Education Classes
Local information Technology Hotline
Local Legislative involvement Masters Club
(fighting issues, educating and
or supporting candidates and
having a voice as a local

22. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m) Government Affairs/City
Council Update
Local Leaders making decisions
impacting members Local Education Classes
Local information Technology Hotline
Local Legislative involvement Masters Club
(fighting issues, educating and
Consumer outreach
or supporting candidates and
having a voice as a local

23. Local Presence Benefits
Local Councils Dues Layaway plan
Local Marketing Meetings CVAR newsletter
Local Charities ($1.5m) Government Affairs/City
Council Update
Local Leaders making decisions
impacting members Local Education Classes
Local information Technology Hotline
Local Legislative involvement Masters Club
(fighting issues, educating and
Consumer outreach
or supporting candidates and
having a voice as a local
REALTOR®/Affiliate Video

24. How many people have a business plan?
How many people know what % of business will come from online
marketing vrs traditional marketing
How many people use facebook?

25. Did you have a business plan
in 2012?
• for yes text didit to 223333
• for no text didnot to 22333
•

26. COMMUNICATION
MODEL
source: proprofs.com