2. Social Media Mandate
• To create engagement and acquisition for Bungalow
9 on Facebook
• Create a Twitter handle
• Build relationship with online influencers
• Build a strong online presence of the brand
19. Snapshots of Reviews
• Blog reviews for Bungalow 9
– Chef at Large
– Slurrpy
– The Glam Gang
– Style Kandy
– Sheena
– Pinkvilla
– Harilein Sabarwal
– In On It
– The Tossed Salad
– And Others
22. Launch of Sunday Brunch
• Live Updates on Facebook and Twitter
• Online coverages for the event
• Launch of Sunday Brunch Menu on Facebook as a tab.
26. Kiran Manral’s Book Reading
• Book reading session hosted at Bungalow 9 for Kiran Manral’s
recent book with Tisca Chopra
• Coverage of the event shared
28. Marketing Initiatives
• Listed Bungalow 9 in Indian Wine List
– Indian Wine List: An iPhone app that gives details
about the wine menus on offer in Mumbai
restaurants
• Fratelli Dinner at Bungalow 9 hosted by Mr.
Pankaj Saraf for Chef’s Table – Rajeev Basak
31. From where we took the brand ahead
• Facebook page with 415 likes
• Frequency of updates was negligible
• No updates or activity in Apr, May, Jul, Aug and Sep. ’11
• Zero engagement
• No Twitter Handle
• No Blogger Reviews