Social media landscape by luma partner on 2011 06-06

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B

SOCIAL LUMAscape: 下图给出了目前国外Social Media领域的全景图，对国内的Social Media，Enterprise 2.0， Enterprise Social Software（Social Business Software）公司很有启发。

Technology Business

SOCIAL
LUMAscape

Social Marketing Management URL Shorteners Stream Platforms Twitter Apps

Social Publishing Platforms
Content Curation
Analytics
Facebook Apps
E Social Promotion Platforms

N FB Commerce

T
Platforms A
U
Social Advertising Platforms Facebook Gaming
E
R D
P I
R Social Ad Networks Social Graph Data Social Search
E
I Location- Social Networks - Other N
Social Business Software Blogging Aware Apps

S Platforms C
External (Customer) Facing

E Social
Commerce
Content Sharing (Reviews/Q&A/Docs) E
S Internal (Employee) Facing
Photo Sharing

Listening Platforms Community
Plug-ins/Widgets Traditional Publishers
Platforms
“Social
Enterprise”

Denotes acquired company ©
LUMA
Partners
LLC
2011

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Social media landscape by luma partner on 2011 06-06

1. SOCIAL LUMAscape Social Marketing Management URL Shorteners Stream Platforms Twitter Apps Social Publishing Platforms Content Curation Analytics Facebook Apps E Social Promotion Platforms N FB Commerce T Platforms A U Social Advertising Platforms Facebook Gaming E R D P I R Social Ad Networks Social Graph Data Social Search E I Location- Social Networks - Other N Social Business Software Blogging Aware Apps S Platforms C External (Customer) Facing E Social Commerce Content Sharing (Reviews/Q&A/Docs) E S Internal (Employee) Facing Photo Sharing Listening Platforms Community Plug-ins/Widgets Traditional Publishers Platforms “Social Enterprise” Denotes acquired company © LUMA Partners LLC 2011