Social media accounts aren't just for engagement - they're powerful branding, marketing, and SEO tools. With limited SEO know-how, you can use this deck to optimize your social accounts and boost your brand's marketing and SEO efforts. Brought to you by BuyerZone.

1. Ways to use social media
to get ahead in Google

2. Major ranking factors you need to know
The Title Tag and Meta
Description are not shown on
the page, but are shown within
search results….
Title Tag
Meta Description
Put your keyword in both!

3. Major ranking factors you need to know
H2, H3, H4… are other
headings. There can be
The H1 is usually the first multiple, but they’re
heading you see on the page. less powerful.
There should be only one H1
per page.
H1

4. Major ranking factors you need to know
A “Nofollow” link will not
influence that page’s ranking.
Most social sites attach
“Nofollow” to outgoing links.
I’m John P.
McLinkbuilder and I try
to get Dofollow links for
my website. Although,
Nofollow links CAN
drive traffic.
A “Dofollow” link DOES influence a page’s
ranking.

10. Pardon me, but do you know
which social networking site
has these features?
 Unlimited free ad
space
 Multiple spots to
permanently host
commercials, product
tutorials, or other videos

11. Pardon me, but do you know
which social networking site
has these features below?
 Unlimited free ad
space
 Multiple spots to
permanently host
commercials, product
tutorials, or other videos

13.  Unlimited free ad
space
 Multiple spots to
permanently host
commercials, product
tutorials, or other videos

16. Moving on. Now, do you
know which social
networking site has these
features?
 A place to promote all your
positive PR
 A way respond to nasty
stuff written about you
 A quick and easy way to
rank for desired keywords

17. Moving on. Now, do you
know which social
networking site has these
features?
 A place to promote all your
positive PR
 A way respond to nasty
stuff written about you
 A quick and easy way to
rank for desired keywords

19.  A place to promote all
your positive PR
 A way respond to nasty
stuff written about you
 A quick and easy way to
rank for your desired
keywords

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About BuyerZone About the Author
http://www.buyerzone.com/ Samantha McCormick is
BuyerZone offers online lead an Online Marketing
generation programs for companies Analyst at BuyerZone.
that sell over 150 types of products
and services.

26. Photo Credits
Photo by Bruno De Photo by Nic McPhee on Photo by
Regge on Flickr Photo by Natalia Flickr Yuri Samoilov
Romay on Flickr on Flickr
Photos from
the Library of
Congress
Photo by Adriano Photo by
Gasparri on Flickr iStockphoto
Simmonetta
Viterbi on
Photo by William Turner
Flickr
on Flickr