Between disappearing data, fuzzy animal updates and pressure to prove the ROI of social media, as a lead gen marketer you might feel like you've been giving 7 years bad luck. So here are 5 ways you can improve your marketing luck.

1. How to Change Your Marketing Luck this
Friday the 13th
By Andrew Holstein
Images from REX Features

2. It’s Friday the 13th

3. And between disappearing data,
fuzzy animal updates and pressure
to prove the ROI of social media,
as a lead gen marketer you might
feel like you’ve been given 7 years
bad luck.
So on this scariest of days, you’ve
got to ask yourself one question.

4. Do I feel
lucky?

5. Well, do
ya, punk?

6. But maybe just feeling lucky
is enough. As a wise man
once said, “I make my own
luck.”
So here are 5 ways you can
improve your marketing
luck.

7. “What's important is to be
able to see yourself, I think,
as having commonality with
other people and not
determine, because of your
good luck, that everybody is
less significant, less
interesting, less important
than you are.”
-Harrison Ford

8. Many people will tell you it’s important to
talk to your customers.
But listening to them is far more
critical and beneficial.

9. Social media is not for
broadcasting your marketing
messages.
Social media is an amazing
opportunity to listen to what people
are saying.
Make sure you’re present in multiple
channels and keep in touch with your
market.

10. Diversify
“Luck is what happens when
preparation meets opportunity.”
-Lucius Annaeus Seneca

11. Diversify Your Channels
Relying on one channel,
especially Google, is dangerous.
You put yourself at their mercy.
Your entire business
becomes reliant on luck.
Invest time and money in new channels, it will minimize bad
luck and maximize your chances for good luck.

12. Be Bold
“I’ve found that luck is quite
predictable. If you want more luck,
take more chances. Be more active.
Show up more often.”
-Brian Tracy

13. Be Bold
Take a chance on something big and risky that has the potential to transform your
business. If you don’t give it a chance, you’re just sitting around and hoping.
Fortune favors the bold.

14. Have the Right Attitude
“Luck is believing
you’re lucky.”
-Tennessee Williams

15. Have the Right Attitude
Sometimes your luck may not come in the
way you were hoping or expecting. But that
doesn’t mean it isn’t there.
Everything you do has some positive effect, even if it’s just a little unexpected wisdom.
Look for those positives and be prepared to take advantage of them.

16. Know Yourself and Your Mission
“It's hard to tell with these Internet
startups if they're really interested in
building companies or if they're just
interested in the money. I can tell you,
though:
If they don't really want to build a
company, they won't luck into it. That's
because it's so hard that if you don't
have a passion, you'll give up.”
-Steve Jobs

17. Know Yourself and Your Mission
To know when you’ve gotten lucky, you
need to know why you want to be lucky.
Believe in your mission and what you’re
trying to accomplish.
It’ll be your guiding light.

18. Know Yourself and Your Mission
And always remember, at the end of the
day,
If you do what you love and you love
what you do,
You’re already lucky.