By www.BuyOrganicCoffee.org
Coffee Shops in China
Who would have thought? There are coffee shops in China. The land of Chairman Mao, the little red book, the Great Cultural Revolution, is home to a growing number of Starbucks, Costa Coffee, Paris Baguette, Tous Les Jours, and Pacific Coffee establishments selling coffee. For anyone who has not been tuned in, China is a land of tea drinkers. However, the impressive economic success of China has put money into the hands of a growing middle class which has a taste for foreign products and flavors. Starbucks already has over five hundred shops in China and plans to triple this number in the next three years. As we wrote in Starbucks Organic Coffee in China, the company opened its first outlet in China in 1999 and now has coffee shops in China in 42 cities.
Coffee Shops in China and Throughout the Orient
Starbucks and other are not limiting their coffee shop expansion to China. Korea, Indonesia, Malaysia, Singapore, Thailand, Vietnam and India are on the list. Of course the second biggest wholesale coffee producer in the world is Vietnam, second only to Brazil. Starbucks and others do not note how much of their coffee sold in the orient will be healthy organic coffee but Starbucks sells about a seventh of its coffee as certified organic coffee. The competition selling coffee in a tea drinking culture comes from around the world. Costa Coffee is British. The owners of Paris Baguette and Tous Les Jours are South Korean, and Pacific Coffee is from Hong Kong. In addition, MacDonald’s sells coffee in their restaurants as do Dunkin’ Donuts and Coffee Bean & Tea Leaf, all of which plan to expand their operations in this fast growing market.
Aiming to Change a Culture
The advent of coffee shops in China is part of another “cultural revolution” in China. However, this one is not dictated from on high and is not accompanied by bands of Mao suited individuals rounding up the educated elite and packing them off to farms in the hinter lands. China’s managed capitalism is succeeding in putting money in the pockets of entrepreneurs in China. This emerging middle class likes Western brand names and will pay more for products and services that imply their nation’s “arrival” as a major player on the world stage. A middle class with expendable income may be an excellent target for selling USDA organic coffee. As China comes to integrate its economy, and its culture, with the rest of the world we can expect to see more coffee shops in China. As this phenomenon spreads we can expect to see Chinese companies enter the battle for consumer attention and sales. However, at the current time, a large part of the attraction of Chinese coffee shops is that they are new. They sell great coffee. And, these outlets provide a level of service and visibility that the newly rich or well to do of China find attractive. The next wave may well be a preference for organic coffee as the culture becomes more environmentally aware.
2. Who would have
thought?
There are coffee shops
in China.
By www.BuyOrganicCoffee.org
3. The land of Chairman Mao,
the little red book, the
Great Cultural Revolution,
is home to a growing
number of Starbucks,
Costa Coffee, Paris
Baguette, Tous Les Jours,
and Pacific Coffee
By www.BuyOrganicCoffee.org
4. For anyone who has not
been tuned in, China is
a land of tea drinkers.
By www.BuyOrganicCoffee.org
5. However, the impressive
economic success of
China has put money
into the hands of a
growing middle class
which has a taste for
foreign products and
By www.BuyOrganicCoffee.org
6. Starbucks already has
over five hundred
shops in China and
plans to triple this
number in the next
three years.
By www.BuyOrganicCoffee.org
7. As we wrote in
Starbucks Organic
Coffee in China, the
company opened its
first outlet in China in
1999 and now has
coffee shops in China
By www.BuyOrganicCoffee.org
9. Starbucks and other are
not limiting their coffee
shop expansion to
China.
Korea, Indonesia,
Malaysia, Singapore,
Thailand, Vietnam and
India are on the list.
By www.BuyOrganicCoffee.org
10. Of course the second
biggest wholesale
coffee producer in the
world is Vietnam,
second only to Brazil.
By www.BuyOrganicCoffee.org
11. Starbucks and others do
not note how much of
their coffee sold in the
orient will be healthy
organic coffee but
Starbucks sells about a
seventh of its coffee as
certified organic coffee.
By www.BuyOrganicCoffee.org
12. The competition selling
coffee in a tea drinking
culture comes from
around the world. Costa
Coffee is British.
By www.BuyOrganicCoffee.org
13. The owners of Paris
Baguette and Tous Les
Jours are South Korean,
and Pacific Coffee is from
Hong Kong.
By www.BuyOrganicCoffee.org
14. In addition, MacDonald’s
sells coffee in their
restaurants as do Dunkin’
Donuts and Coffee Bean &
Tea Leaf, all of which plan
to expand their operations
in this fast growing
market.
By www.BuyOrganicCoffee.org
16. The advent of coffee shops
in China is part of another
“cultural revolution” in
China.
By www.BuyOrganicCoffee.org
17. However, this one is not
dictated from on high and
is not accompanied by
bands of Mao suited
individuals rounding up
the educated elite and
packing them off to farms
in the hinter lands.
By www.BuyOrganicCoffee.org
18. China’s managed
capitalism is succeeding
in putting money in the
pockets of entrepreneurs
in China.
By www.BuyOrganicCoffee.org
19. This emerging middle class
likes Western brand
names and will pay more
for products and services
that imply their nation’s
“arrival” as a major player
on the world stage.
By www.BuyOrganicCoffee.org
20. A middle class with
expendable income may
be an excellent target for
selling USDA organic
coffee.
By www.BuyOrganicCoffee.org
21. As China comes to
integrate its economy, and
its culture, with the rest of
the world we can expect
to see more coffee shops
By www.BuyOrganicCoffee.org
22. As this phenomenon
spreads we can expect to
see Chinese companies
enter the battle for
consumer attention and
sales.
By www.BuyOrganicCoffee.org
23. However, at the current
time, a large part of the
attraction of Chinese
coffee shops is that they
are new.
By www.BuyOrganicCoffee.org
24. They sell great coffee.
And, these outlets provide
a level of service and
visibility that the newly
rich or well to do of China
find attractive.
By www.BuyOrganicCoffee.org
25. The next wave may well be
a preference for organic
coffee as the culture
becomes more
environmentally aware.
By www.BuyOrganicCoffee.org
