1. BUSINESSVIBES PRESENTS:
TOP 5
SOCIAL MEDIA
TO-DOs
http://www.businessvibes.com/blog/top-5-social-media-dos-business

2.  CREATE A TIMELINE
o Stipulate a specific duration to create a social media
account to avoid procrastination.
o Write down your expected progress
 ESTABLISH SPECIFIC GOALS
o Determine the incremental number of likes/followers you wish
to achieve over a specified period of time
 DETERMINE THE TYPE OF CONTENT
o Broadcast how-to videos? Provide tips? Offer latest
trends? (can be a single type or a variety)
 THEME/LAYOUT/TONE
o These are important in creating a friendly & inviting atmosphere
so that users would like your page and/or follow you.

3.  80% OF CONTENT: INFORMATIVE INFO
Most of the information provided should be
informative and relevant to the target audience
to ensure they are engaged.
 20% OF CONTENT: PROMOTIONAL
Ensure that promotional postings &
advertisements do not exceed 20% of the
total content. Overdoing this may be a turn-off
for many visitors.

4. BUILD A RAPPORT so that visitors will keep
coming back to know more about you & your
company
 INTRODUCE CONTENT which the audience
can relate to so that they are willing to participate
in discussions
 UNIQUE CONTENT sets you a-p-a-r-t from the
rest
 ANSWER THEM. never leave enquiries from
visitors unanswered as it will reflect negatively on
you & your company.

5.  SEO: SEARCH ENGINE OPTIMIZATION
Apply SEO strategies to your social media
accounts. For example: Incorporate
keywords into blog posts.
 SOCIAL MEDIA WIDGETS, BUTTONS & LINKS
On the company’s official website, include
widgets, buttons and/or links so that visitors
may be directed to your various social media
pages

6.  PROVIDE INCENTIVES
o Provide incentives for visitors to like your page
or follow you such as exclusive deals, insider
tips, etc.
o Provide greater incentives to users who
encourage their friends to like/follow you too.

7. For more interesting business related articles, please visit:
http://www.businessvibes.com/blog