Marketing management represents an important functional area of business management efforts for the flow of goods and services from the producers to the consumers. Marketing management is responsible for customer philosophy, an integrated marketing organization, adequate marketing information, strategic orientation, and operational efficiency. The marketing mix, which includes the four P's of price, product, promotion, and place, is a crucial tool in determining a product or brand's offer. Technological changes widely impact marketing activities like communication, distribution, packing, marketing research, and decision-making.