2. Facebook Stats Worldwide
• #1 social network in the world (surpassing Google)
• 600,000 million active users
• 250 million people log in every day for an average of 55 minutes
• 68% of U.S. Facebookers when polled said they were more likely to buy on
a positive Facebook friend referral

3. “The goal isn’t to be good at Facebook – The goal is to be good
at business because of Facebook.”
– Jay Baer, author of Convince & Convert, one of the planet's most popular
social media blogs

4. Whizbang 4c’s
• Clarity
• Consistency
• Creativity
• Commitment

5. 1. Clarity
• Clear budget
• Clear objective
- Create awareness
- Increase sales
- Market research
- Customer service
- Drive traffic to website
- Build your customer data list
- Optimize other marketing efforts

6. 1. Clarity
• Clear Facebook strategy
– Who is your target audience?
– What do you want them to do?
– How will you know that it is working?
• Fans
• Web traffic (google analytics)
• Sales
• Impressions
• SMOR, Facebook insights,
Swixhq, peoplebrowsr,
socialbaker

7. 2. Consistency
• Consistent brand image
• Consistent brand personality
• Consistent posting presence
- Hootesuite
- Social oomph
- Postling
- Tweetdeck

8. Facebook Fact:
199 out of every 200 interactions (99.5%) come from the
user’s wall (or newsfeeds).
This means that almost nobody is coming back to your fan page
after they visit it the first time.
Source: Jeff Widman, CEO BrandGlue 2010

10. Facebook News Flash:
Not all your posts end up in your fans newsfeeds.

11. Facebook Edge Rank
• How often a user interacts with your Facebook fan page content.
• The type of interaction, comments are weighted heavier than likes.
• Content recency.

12. It’s really a popularity contest
So how do you become popular?

13. 3. Creativity
• Creativity with your content
• Events
• Videos
• Photos
• Import blog
• Add custom content
• Third party articles
• Testimonials
• Create experiences, MOTM, Expert
Fridays
• Follow 80/20 rule

14. 3. Creativity
• Creativity with your content
– Ecommerce

15. Slide from ChanelAdvisor.com
webinar

16. 3. Creativity
• Creativity with your content
– Promotion (contests, coupons
and sweepstakes via wildfire)
– Facebook deals (NEW!)

17. 3. Creativity
• Creativity with promoting your page
– Invite your contacts

18. 3. Creativity
• Creativity with promoting your page.
• Give people lots of ways to like you
• Open graph/Social plugins
• Facebook Send button (NEW!)

19. 3. Creativity
• Why you should like the like button?
- "Likers" are more active, clicking on 5.3 times more links to external sites than
the typical Facebook user.
- More than 250 million people engage with Facebook on external websites
through the Like button or other social tools.
- 18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook.
Garneau

20. 3. Creativity
• Creativity with promoting your
page
- Facebook ads

21. 3. Creativity
• Facebook Ads
- Hyper targeted

22. 3. Creativity
• Facebook Ads
- Super affordable

23. 3. Creativity
• Facebook Ads
- Completely measurable

24. 4. Commitment
• Commitment to Facebook success
– Posting regularly
– Engaging authentically
– Measuring often
– Making adjustments
– Rinse and repeat

25. “Don’t have a social presence if you won’t be present.”
– Anonymous

26. Facebook Post Script
• Facebook is just one tactic in your marketing toolbox
– Think deep and wide engagement. Communicate across multiple channels.
• Twitter
• Linkedin
• YouTube
• Social Bookmarking
• Podcasting
• Website
• Blog
• Advertising
• Public Relations
• Email

27. Facebook Post Post Script
Never feel like your late to the Facebook party. It’s always going
and always changing.

28. Thank You!
See you on Facebook
https://www.facebook.com/pages/Business-Insight-International-R