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Telephone:610-437-8822
Toll Free:855-943-8736
BusinessCreator, Inc.
47 North Jefferson Street, First Floor
Allentown, PA 18102
www.BusinessCreatorPlus.com
www.LocalSearchDrs.com
THEBIGSHIFT
ONLINE
VIDEO!
Forbusiness,videosmake
everythingonlinebetter!
It’sallabout
WHO’SWATCHING
WHYVIDEOWORKS
MAKEONLINEVIDEOWORKFORYOURBUSINESS
InternetTraffic
TheYouTubeEffect
VideoEnablesSEARCH&DISCOVERY
SEARCHES
RESULTS
CLICK
THROUGHS
624
Million
53x 41%
VideoDrivesEngagementonFACEBOOK
VideohelpsPR
VideoconvincesconsumersTOBUY
TheTimelineOverhaul
BusinessSpending
1
3
2
4
Video now accounts for 51% of all Internet
traffic and will hit 90% by 2015.
YouTube is now serving 4 billion online videos every
day...and 800 Million people all over the world visit
YouTube every month!
Posts with video are given extra weight in the
algorithms. They have higher engagement
rates than posts with just plain text or links.
The combination of videos and photos are the
key to super exposure! Facebook doesn’t want
you to be bored.
Each element of a multimedia release is distributed separately and can attract its own audience – Videos are
distributed to more than 70 video-specific portals.
Of all internet users who watch video online...
Engagement Rate with Facebook Posts by Type
Video in press releases = more views, it’s that simple.
Mastering any new marketing tool can be a challenge. Here are a few tips to get you goin’...
Facebook’s recent switch to Timeline emphasizes the
visual. The ability to highlight video within Timeline
creates greater interest and higher engagement rates.
US video spending was $2.16 billion in 2011 but
will triple to $7.11 billion by 2015.
The number
of searches
performed in
the US daily
Visitors who watch product videos
are 85% more likely to buy than
visitors who do not.
52% of consumers say that
watching product videos makes
them more confident in their
online purchase decisions.
Shoppers who viewed video on
product pages were 144% more likely
to add to cart than other shoppers.
Video is 53x
more likely
to appear in
a front-page
Google result
Videos in universal
search results have
a 41% higher click
through rate than
their plain text
SEX AGE INCOME
PLAN PRODUCE PROMOTE
Video should be part of your
overall marketing plan, an
engagement tactic to support
your goals. Producing great video
is not enough – you have to USE
it! Identify your goals – whether
it be raising awareness or driving
business – and establish your
success metrics.
Who’s your target market and
what’s your budget? Once you’ve
answered those questions, find a
local video production company
who can bring your vision to life.
Think about highlighting satisfied
customers or your unique
services.
Put your social hat on and start
sharing! Where do your customers
hang out? Find them and spread
the word. Think Facebook, Twitter,
LinkedIn, Google+, YouTube ...
85% 52% 144%

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All About Online Videos Infographic

  • 1. Telephone:610-437-8822 Toll Free:855-943-8736 BusinessCreator, Inc. 47 North Jefferson Street, First Floor Allentown, PA 18102 www.BusinessCreatorPlus.com www.LocalSearchDrs.com THEBIGSHIFT ONLINE VIDEO! Forbusiness,videosmake everythingonlinebetter! It’sallabout WHO’SWATCHING WHYVIDEOWORKS MAKEONLINEVIDEOWORKFORYOURBUSINESS InternetTraffic TheYouTubeEffect VideoEnablesSEARCH&DISCOVERY SEARCHES RESULTS CLICK THROUGHS 624 Million 53x 41% VideoDrivesEngagementonFACEBOOK VideohelpsPR VideoconvincesconsumersTOBUY TheTimelineOverhaul BusinessSpending 1 3 2 4 Video now accounts for 51% of all Internet traffic and will hit 90% by 2015. YouTube is now serving 4 billion online videos every day...and 800 Million people all over the world visit YouTube every month! Posts with video are given extra weight in the algorithms. They have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure! Facebook doesn’t want you to be bored. Each element of a multimedia release is distributed separately and can attract its own audience – Videos are distributed to more than 70 video-specific portals. Of all internet users who watch video online... Engagement Rate with Facebook Posts by Type Video in press releases = more views, it’s that simple. Mastering any new marketing tool can be a challenge. Here are a few tips to get you goin’... Facebook’s recent switch to Timeline emphasizes the visual. The ability to highlight video within Timeline creates greater interest and higher engagement rates. US video spending was $2.16 billion in 2011 but will triple to $7.11 billion by 2015. The number of searches performed in the US daily Visitors who watch product videos are 85% more likely to buy than visitors who do not. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Shoppers who viewed video on product pages were 144% more likely to add to cart than other shoppers. Video is 53x more likely to appear in a front-page Google result Videos in universal search results have a 41% higher click through rate than their plain text SEX AGE INCOME PLAN PRODUCE PROMOTE Video should be part of your overall marketing plan, an engagement tactic to support your goals. Producing great video is not enough – you have to USE it! Identify your goals – whether it be raising awareness or driving business – and establish your success metrics. Who’s your target market and what’s your budget? Once you’ve answered those questions, find a local video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique services. Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube ... 85% 52% 144%