Forward-thinking telecom agents are choosing cable companies (cablecos) over traditional telcos. Cablecos offer innovative products and services with scalability, redundancy, and state-of-the-art infrastructure. Their bundled services provide significant cost savings for customers. Cablecos focus on business customers is driving strong revenue growth. Agents recognize cablecos as reliable network providers and a source of growth potential for serving the education, healthcare, and business sectors.

1. Voice | Internet | Television | Network Services | Cloud Services
Compiling Competitive Portfolios:
Why Telecom Agents Are Choosing Cablecos

2. o Forward-thinking agents
anticipate market trends and
advanced customer needs.
o They seize opportunity and
identify the most promising
providers.
o Compile competitive portfolios
that offer innovative products,
tailored services, scalability, and
redundancy.
o They search for state-of-the-art
infrastructure, top-notch
customer care, and costs that
suit their bottom lines.

3. Forward-thinking agents are choosing
CABLECOS

4. Portfolio upgrades serve new
market demands.
Traditional telcos have left market niches under-served.
Though the demand for telecom services is growing, the
number of telcos is shrinking:
Worldwide this year, there
has been $308.2 billion in
telecom consolidation deals.
“That’s the highest volume of telecom mergers at this point of
the year since 2000,” reports The Wall Street Journal.

5. Cable’s attention on B2B couldn’t be more
fixed as they expand & innovate.
• Cableco B2B revenues are forecasted to continue
strong growth in 2013 and beyond
• For cableco Time Warner Cable Business Class
(TWCBC) has seen 13 consecutive quarters of 20+%
of year-over-year revenue growth.
• Channel Partners has called cablecos the “dark horse
in the race to win market share” of the business sector.
• Cablecos re-invest those revenues in network
expansion and B2B telecom services.

6. Forward-thinking agents already are recognizing the
ace-in-the-hole opportunity that cablecos offer:
“Telecom agents are becoming increasingly interested in alternatives to the telcos
as suppliers…. Cable companies have emerged as the logical choice.”
(Channel Partners)
In the Channel Partners’ 2013 State of the Market report, big changes were noted
in channel partners’ perceptions of cableco services. One of the most significant
was their recognition of cablecos as reliable network providers—an increase of
30% from last year alone.

7. Cablecos offer forward-thinking agents growth
potential via an established base of clients.
From the university-level to elementary school, cablecos
already serve the education sector. NYU Law School
adopted Metro Ethernet, for example, and Green Dot
Public Schools recently upgraded to an Ethernet Wide
Area Network (EWAN) solution for its California
campuses.
Health care constitutes a growing percentage of cableco
revenues. As hospitals comply with federal mandates to
digitize records, they will be required to upgrade to
broadband and dedicated fiber—and security will top
their list of demands.
When the Hilton Palm Springs Hotel wanted to upgrade
to a Dedicated Internet Access (DIA) fiber service, the
GM looked to TWCBC, with whom the hotel had a 23year partnership.

8. Forward-thinking agents offer
competitive, diversified portfolios.
They serve the needs of their clients—
increasingly, those needs are met by cablecos.

9. Innovative products from cablecos threaten
to outpace the competition.
• Cablecos were Ethernet trendsetters with EPL, EVPL, and
ELAN service.
• Metro Ethernet is a staple of cableco services & many
are Metro Ethernet Forum (MEF) certified.
• Increased security ranks high on cablecos’ lists—
from Managed Security services to IP VPN solutions
that encrypt data.
• Well-versed in Cloud services—from online
backup to hosted exchange—cablecos like
TWCBC also offer advanced Cloud services
(such as NaviSite.)

10. Forward-thinking agents serve clients’ needs by
offering providers whose flexibility, scalability, and
redundancy translate to customer satisfaction.
 Cablecos are fluent in customer care; they deliver advanced communications
solutions & offer 24/7 personalized service.
 Bandwidth upgrades can be executed within a few business day’s time.
 “Network is down” becomes an antiquated saying: With wholly-owned,
facilities-based networks, cablecos like TWCBC provide an alternate route for
data traffic, limiting the possibility of outages.

11. Forward-thinking agents choose providers
who own and operate state-of-the-art
infrastructure.
• Last year, TWCBC completed a $120 million fiber-optic cable upgrade in Southern
California.
• Owning and operating the “last mile” has never been important for cablecos.

12. Forward-thinking agents pay attention to costs
that suit everyone’s bottom lines.
With cablecos’ ability to bundle services,
the cost savings is remarkable—
Cablecos “are able to save end customers oodles
of money, which in turn enables them to build out
their locations and move to next-generation
technology sooner rather than later.”
(Channel Partners)

13. Forward-thinking agents choose
And TWCBC rewards that investment back to the
partner:
TWCBC’s Partner Program offers online tools and
marketing support, attractive compensation, and
program benefits such as online order
management, pre- and post-sales support, field
sales support, online training, automated
commissions, and extensive marketing materials.

14. The choice is clear.
For more information on Time Warner Cable,
see “Cablecos Emerge as the Telecom Provider
of Choice for Agents & Businesses Alike” at
http://www.slideshare.net/BusinessCableCollabo
ration/cablecos-emerge-as-the-telecomprovider-of-choice-for-agents-businesses-alikefinal.