2. 
The music video was created to target mainly young
females aged thirteen to twenty one. The songs lyrics are
very different to the usual songs we would here as it isn't
about the typical topics of love, sex or drugs. The song is
about a young girl being happy as who she is. The song
ignores the conventional idea of a ‘happy’ ‘perfect’ girl
and gives the message that you don’t need to be a
conventional beauty and dress like everyone else to fit in.
This message is explicitly shown through the lyrics. We used
this idea and portrayed the lyrics in our music video. The
artist was dressed simply in a casual dress and her
converses which is her star image. She wasn’t dressed in a
style which objectifies women or she doesn’t try to ‘sell’
herself through voyeurism to attract male audiences. She
does the opposite and just be’s who she is which attracts
female audiences and inspires them to be confident with
who they are which isn’t a message which is spread a lot
in today’s society and music. Her style and music attracts
the age groups of 13-21 year olds as this tends to be the
age when most young females feel insecure about them
selves and songs and influential people like April Jones are
ideal for them to listen to and follow in order to feel more
confident about them selves. So our song and music video
goes against the typical conventions of a female artist.

3. 
We did great research into music video genres
and found out the codes and conventions of
our genre. We looked at many examples and
watched many music videos from pop,
alternative rock artists. We then used these
conventions and knowledge we found to
create our music video. We created a very fun,
childish video with a basic narrative. For
example Mcfly which is also from the same
genre recently created a music video of similar
style called Love is on the radio. We have the
same style of camera shots, angles, editing
with a playful narrative which supports the lyrics
and there is a clear link between the music,
tempo and visuals. Our music video really
supports the conventions of a pop, alternative
rock music video as artists such as Katy Perry,
One Direction, Queen and All american rejects
have all created videos similar to ours with a
playful simple narrative.

4. Both music videos
include the artist singing.
Both have scenes of
entertainment and fun
with a playful happy
vibe being shown. In
both music videos close
ups are used to
emphasize certain lines
and words.
In both videos the visuals
represent the lyrics’ literal
meanings. In both videos
there are a wide range of
bright colours, yet a plain
background which is used
throughout the video. Both
use a variety of jump cuts and
have a similar style of editing.
Overall the music video used
and supported the
conventions of its genre a
great deal.

5. 
During my research i found how different other music videos
are and how different genres have different conventions
and trying to use certain conventions of one genre in
another genre would look really odd and challenge the
genre. For example if I included shirtless back up dancers in
my music video, although it would look perfectly normal for
a Pop RnB video, it would look displaced in our video and
just wouldn't fit in. That is why we were very careful that we
made sure not to challenge any of the conventions of the
genre for both our artist image and music video.
Researching artists like Nina Nesbitt, Ed Sheeran and Mcfly
as well as may others really helped me when creating both
the video and other products as i was able to broaden my
knowledge of existing products and styles, compare my
ideas, develop them and create my final idea. For example
as well as the lyrics of our song, Mcfly and Nina Nesbitt really
influenced me and gave me great ideas in both editing
and filming. Mcfly gave me ideas on the mise en scene and
editing and looking specifically at bands from the same
genre helped understand the conventions more. However i
also researched other genres too so I broadened my
knowledge and could compare the conventions and see
what things I shouldn't do as they could challenge my
genres conventions.