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DESIGN NOW.
DESIGN NEXT.
DESIGN ISN’T COMPLICATED.
DESIGN ISN’T COMPLICATED.
1. GET INSPIRED.
2. BUILD THINGS.
3. SHARE THEM
 WITH PEOPLE.
1. GET INSPIRED.                       2. BUILD THINGS.




              3. SHARE THEM WITH PEOPLE.
1. GET INSPIRED.                       2. BUILD THINGS.



                   4. ITERATE.



              3. SHARE THEM WITH PEOPLE.
DESIGN IS A PROCESS FOR
       LEARNING.
“3264 prototypes.
3263 failures. It’s the
failures that you learn
from.”
“Enlightened trial and
error will always
outperform the planning
of flawless intellect.”
THE WORLD IS
CHANGING FAST.
WE’RE IN THE MIDST OF A
HARDWARE REVOLUTION.
DATA IS A SOURCE FOR
ANALYTICS & INSPIRATION.
BIOMIMICRY & BIOSCIENCES
 ARE THE NEXT FRONTIER.
ENDURANCE                                                           Natural systems can

Efficiency or Resilience
                                                                    be resilient or efficient,                        N
                                                                                                                          C
                                                                                                                              E
                                                                                                                  A
                                                                    but not both...                   D
                                                                                                          U
                                                                                                              R

                                                                                                 EN



Efficiency is about                  Native prairie is resilient:
                                     its diverse grasses
expending minimal energy.            hydrate the soil at dif-
Resilience is about main-            ferent levels sustaining
taining function despite             it through unpredictable
                                     conditions. The Yucca
disturbance; diversity,              moth and Yucca tree
redundancy and                       have co-evolved to be
decentralization are key.            efficient— the moth
                                     lays eggs in the tree’s
                                     flowers, pollinating
                                     them in the process—
                                     but without one, the
                                     other will die.

YOU MIGHT ASK                        flexible strategy
Should we assume stable or           A beverage company,
unpredictable conditions?            anticipating that
                                     manufacturing systems
Might our system benefit from         will need to cope readily
decentralization, diversity, and     with unpredictable
redundancy to increase resilience?   material sources and
                                     markets, revised their
                                     strategy towards design
                                     for resilience, rather
       + BIOMIMICRY 3.8              than efficiency.
1. GET INSPIRED.                       2. BUILD THINGS.


                      4. ITERATE.




              3. SHARE THEM WITH PEOPLE.
“you can’t delegate the learning.” Charles Eames C.1960.

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Creating the Now and Navigating the Future of Design

  • 3.
  • 4.
  • 5.
  • 8.
  • 9.
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. 3. SHARE THEM WITH PEOPLE.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 1. GET INSPIRED. 2. BUILD THINGS. 3. SHARE THEM WITH PEOPLE.
  • 22. 1. GET INSPIRED. 2. BUILD THINGS. 4. ITERATE. 3. SHARE THEM WITH PEOPLE.
  • 23. DESIGN IS A PROCESS FOR LEARNING.
  • 24. “3264 prototypes. 3263 failures. It’s the failures that you learn from.”
  • 25. “Enlightened trial and error will always outperform the planning of flawless intellect.”
  • 27. WE’RE IN THE MIDST OF A HARDWARE REVOLUTION.
  • 28.
  • 29.
  • 30.
  • 31. DATA IS A SOURCE FOR ANALYTICS & INSPIRATION.
  • 32.
  • 33.
  • 34.
  • 35. BIOMIMICRY & BIOSCIENCES ARE THE NEXT FRONTIER.
  • 36. ENDURANCE Natural systems can Efficiency or Resilience be resilient or efficient, N C E A but not both... D U R EN Efficiency is about Native prairie is resilient: its diverse grasses expending minimal energy. hydrate the soil at dif- Resilience is about main- ferent levels sustaining taining function despite it through unpredictable conditions. The Yucca disturbance; diversity, moth and Yucca tree redundancy and have co-evolved to be decentralization are key. efficient— the moth lays eggs in the tree’s flowers, pollinating them in the process— but without one, the other will die. YOU MIGHT ASK flexible strategy Should we assume stable or A beverage company, unpredictable conditions? anticipating that manufacturing systems Might our system benefit from will need to cope readily decentralization, diversity, and with unpredictable redundancy to increase resilience? material sources and markets, revised their strategy towards design for resilience, rather + BIOMIMICRY 3.8 than efficiency.
  • 37.
  • 38. 1. GET INSPIRED. 2. BUILD THINGS. 4. ITERATE. 3. SHARE THEM WITH PEOPLE.
  • 39. “you can’t delegate the learning.” Charles Eames C.1960.