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Buffy Andrews
Pinterest
Discovering the power of Pinterest
What is it?
• Social media tool that enables users to "pin" images, videos
  and other objects to boards
• Includes social networking features




                                                                 Buffy Andrews
Why use it?
•   Great way to collect and organize content
•   Has staying power
•   Builds new audience
•   Generates interest in content




                                                Buffy Andrews
•   Extends shelf life of stories
•   Creates visual archive
Ways to use it
•   Showcase user-generated content
•   Use for news stories
•   Use for local events
•   Showcase local places




                                      Buffy Andrews
•   Showcase local products
•   Feature contest entries
•   Promote content
•   Contact board
•   Contests
•   Think outside the box
Showcase UGC
• Readers love sharing photos




                                Buffy Andrews
News stories
 • Weather photos make visually appealing boards




                                                   Buffy Andrews
Events
• Gettysburg re-enactment




                            Buffy Andrews
Events
• York Fair




              Buffy Andrews
Events
• Parades, car shows and more




                                Buffy Andrews
Highlight local goods
• Products made locally




                          Buffy Andrews
Showcase places
•   Museums
•   Libraries
•   Parks
•   Attractions




                                      Buffy Andrews
•   Turn into a visual travel guide
Contests
• Pet contest
• Show us your patriotic spirit




                                  Buffy Andrews
Contests
 • Sharp-dressed sneakers
 • Doing the Y




                            Buffy Andrews
Promote content
• Extends shelf life of stories
• Reaches new audience
• Links to stories online




                                  Buffy Andrews
Feature work
• Pin work of graphic designer




                                 Buffy Andrews
Contact board
• Pin staffer’s photos and include their contact info, social links
• Pin websites and link to them




                                                                      Buffy Andrews
Try Pinterest board contest
• Ask readers to create Pinterest board
• All pins must come from your website(s)
• They submit url of their board
• You choose winner (ie. Board that has most pins) or select




                                                               Buffy Andrews
  winner in random drawing of all entries
• Great way to drive people to your site
• Attract first timers and hopefully keep them
Pinterest contest board
• Create board to promote contest and share entries




                                                      Buffy Andrews
Happy pinning!




                 Buffy Andrews
Follow me
• Buffy’s World:
  http://www.yorkblog.com/buffy/
• Buffy’s Write Zone:
  http://buffyswritezone.blogspot.com/




                                                       Buffy Andrews
• Author website:
  www.authorbuffyandrews.com
• Twitter: https://
  twitter.com/Buffyandrews
• Facebook: https://
  www.facebook.com/buffy.andrews
• Google+: https
  ://plus.google.com/u/0/102646936236475852585/posts
Follow me
• Pinterest: https://pinterest.com/buffyandrews/
• Tumblr: http://www.tumblr.com/blog/buffyandrews
• Storify: http://storify.com/buffyandrews
• Instagram: buffyandrews




                                                        Buffy Andrews
• Linkedin: http://www.linkedin.com/profile/view?
  id=40047960
• RebelMouse: https://www.rebelmouse.com/Buffyandrews
• Goodreads:
  http://www.goodreads.com/user/show/7370309-buffy-
  andrews
Contact
    Buffy Andrews
Assistant Managing Editor
 Features and Niche Pubs
Social Media Coordinator




                            Buffy Andrews
    York Daily Record
  Email: Buffy@ydrcom
  Phone: 717-771-2052

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Pinterestseminar2013

  • 2. What is it? • Social media tool that enables users to "pin" images, videos and other objects to boards • Includes social networking features Buffy Andrews
  • 3. Why use it? • Great way to collect and organize content • Has staying power • Builds new audience • Generates interest in content Buffy Andrews • Extends shelf life of stories • Creates visual archive
  • 4. Ways to use it • Showcase user-generated content • Use for news stories • Use for local events • Showcase local places Buffy Andrews • Showcase local products • Feature contest entries • Promote content • Contact board • Contests • Think outside the box
  • 5. Showcase UGC • Readers love sharing photos Buffy Andrews
  • 6. News stories • Weather photos make visually appealing boards Buffy Andrews
  • 8. Events • York Fair Buffy Andrews
  • 9. Events • Parades, car shows and more Buffy Andrews
  • 10. Highlight local goods • Products made locally Buffy Andrews
  • 11. Showcase places • Museums • Libraries • Parks • Attractions Buffy Andrews • Turn into a visual travel guide
  • 12. Contests • Pet contest • Show us your patriotic spirit Buffy Andrews
  • 13. Contests • Sharp-dressed sneakers • Doing the Y Buffy Andrews
  • 14. Promote content • Extends shelf life of stories • Reaches new audience • Links to stories online Buffy Andrews
  • 15. Feature work • Pin work of graphic designer Buffy Andrews
  • 16. Contact board • Pin staffer’s photos and include their contact info, social links • Pin websites and link to them Buffy Andrews
  • 17. Try Pinterest board contest • Ask readers to create Pinterest board • All pins must come from your website(s) • They submit url of their board • You choose winner (ie. Board that has most pins) or select Buffy Andrews winner in random drawing of all entries • Great way to drive people to your site • Attract first timers and hopefully keep them
  • 18. Pinterest contest board • Create board to promote contest and share entries Buffy Andrews
  • 19. Happy pinning! Buffy Andrews
  • 20. Follow me • Buffy’s World: http://www.yorkblog.com/buffy/ • Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ Buffy Andrews • Author website: www.authorbuffyandrews.com • Twitter: https:// twitter.com/Buffyandrews • Facebook: https:// www.facebook.com/buffy.andrews • Google+: https ://plus.google.com/u/0/102646936236475852585/posts
  • 21. Follow me • Pinterest: https://pinterest.com/buffyandrews/ • Tumblr: http://www.tumblr.com/blog/buffyandrews • Storify: http://storify.com/buffyandrews • Instagram: buffyandrews Buffy Andrews • Linkedin: http://www.linkedin.com/profile/view? id=40047960 • RebelMouse: https://www.rebelmouse.com/Buffyandrews • Goodreads: http://www.goodreads.com/user/show/7370309-buffy- andrews
  • 22. Contact Buffy Andrews Assistant Managing Editor Features and Niche Pubs Social Media Coordinator Buffy Andrews York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052