evaluation

1. EVALUATION QUESTION 2
How effective is the combination of your main product with ancillary texts?

2. PANEL ONE
For panel one the reflection of the music video is both in the colour used
and the drawings of our main protagonist.
The lone protagonist was something I wanted to reference throughout the
digipak, in order to engage our target audience and follow the convention
of a coherent promotional package.
I decided to use blue for the front cover, throughout our video our
protagonist is placed besides various blue backgrounds, during the shoot I
decided to take some stills using a Lomokino film camera. The developed
film came out with a slightly blue tint that nicely referenced the other
shots of our character against the blue background.
The drawing again references the genre of the piece, the use of hand drawn
graphics also references the cultural aspects of our music video such as
the bookshop and art gallery.
Shots from my music video

3. PANEL ONE
THE LOCATION
The use of the drawing of the location on the front panel specifically reflects the music video and again
reflects the graphic style often seen on early folk albums, such as Joni Mitchell’s ‘The Hissing of the
Summer Lawns’. The genre of the piece is therefore reflected and this allows for a coherent promotional
piece. In having a drawing of the location, the video is explicitly referenced creating an easily
recognisable motif within the promotional package the audience can pick up on.
The mirror is reflected in the video, often our character’s journey was presented through the use of
mirrored images in order to create a sense of time passing for the audience, the use of this on the front
cover creates coherence with our video and ultimately creates an audience appeal.
Our target audience (female, aged 16-24) may find appeal in both our character being female and the
aspects of finding identity or being on a personal journey.
I wanted to capture our protagonist's enjoyment in her solitude on the cover of the digipak, the use of the
mirrored drawing of her surroundings creates a feeling of her being consumed in her journey and creating her
own path.

4. PANELS
TWO&THREE
I continued the reoccurring theme of the reference to my location in panels two and three, however here I
altered the colour of the drawing using Photoshop. The multi-tonal yellow was chosen to reference the yellows
used throughout the video, our character’s journey is reflected through each colour change and so this was
something I wanted to capture in the print productions.
Visually these panels link with the front and back of the digipak and also our music video. To prevent the
panels becoming too repetitive I used the yellow in order to contrast the other panels and create
something visually pleasing.
The links to the video and the rest of the digipak through the use of the location and the panoramic style
of the drawing allows for panels two and three to be read like a book, this may reflect the narrative of
the piece, the protagonists sense of self is created in the strong cultural references in locations such
as the museum.
Slightly unconventionally the middle panels did
not feature the artist, this is common for some
panels two and three as the artist may use
images that the audience can only see if they
buy the album. The breaking of this convention
however gives coherence to the package and,
although the drawing is featured on the front
panel, the colour alteration provides something
new for the audience to engage with.
The colour alteration may also reflect J.M.W Turner’s landscape paintings, the
use of yellows and oranges creates a significant style of art that is
recognisable as Turner. Therefore the use of this in my promotional package
reflects a strong sense of British culture, something the target audience can
engage with.

5. PANEL FOUR
For panel four I took the drawing for the front panel, and another still
from the Lomokino film camera, and altered the colours to green. The
colouration to green references the naturalistic imagery referenced in
our video and used in folk albums, something often seen with album covers
by Nick Drake, therefore reflecting genre of the track.
The repetition of images down the left hand side reflects the
protagonist’s journey, mostly reflected throughout using the split screen
narrative, this is a physical representation of split screen editing that
breaks the typical “tyranny of the frame” (Willis) and therefore creates
something with audience appeal defying the conventions of using just one
image in the frame.
The reference to our video again being the use of colour to reflect our
protagonists personal journey, the contrasting colour palette (blue,
yellow and green) is completed here in the final panel creating a sense
of coherence within narrative of the video and the promotional package
itself.

6. SECTION TWO
MAGAZINE ADVERT
The magazine advert again featured our protagonist although not
facing the front, this creates something different from the rest
of the digipak (as all the shots or drawings used are of our
protagonist’s face) and creates coherence between the advert and
digipak.
I decided the most effective image to have for the advert would be
a hand drawing of a photograph taken on the day we filmed in the
museum. This would reference the rest of the digipak and video
well.
The use of the interior shot however juxtaposes the rest of the
digipak, each panel reference the exterior locations we used in
our video, the use of the interior shot here not only adds a depth
to the promotional package (all together referencing the entire
video locations) but also adds a sense of closeness with our
protagonist, the familiar location may be something our audience
can identify with, creating appeal.
The reference to our protagonists journey and her
interests is presented to reference both the
video and the digipak. The notion of teenage
aspiration and finding or creating identity is
reflected here, the picture reflects a sense of
discovering identity presenting our target
audience's possible aspirations.
The use of minimal colour also juxtaposes the
bright digipak, although it could be seen this
breaks the coherent promotional package, I feel
the minimal of colour serves to enhance both the
video and cd package. The small colour placed in
the picture frames also presents the idea of her
aspirations, the ‘colourful journey’ she takes in
finding her identity lies within her new found
interests and solitude.
The graphics in the magazine advert are also
similar to John Tenniel’s original drawings for
Alice in Wonderland, reflecting Alice’s journey
of discovery.
The use of this adds cultural significance, in
terms of a recognisable character/narrative
and adds another layer of meaning to the advert
whilst thematically linking to our performer’s
intellectual journey in the video.