A workshop introduction to social media for complete beginners with a particular focus on the use of Social Media by churches.

1. Social media for the scared
sacred
Bradford
Diocese
Kadugli House
27 Feb 2012
http://bryonytaylor.com

2. Understanding
how the Web 3.0
internet has Web 2.0 or Web X
changed 2006 2011…
Internet full of Internet
‘user generated becoming
Web 1.0 content’ ie ubiquitous –
people integrated into
1996 publishing to the every aspect of
Internet like a web – life and accessed
giant Yellow videos, blogs from mobiles &
Pages or etc. other devices as
Encyclopaedia Social well as PCs
Only one way Media, two-way http://bryonytaylor.com
communication communication

3. One-way communication
Two-way communication
Many to many communication
This means we need to be
everywhere – not somewhere!
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4. What is Social Media?
They are different tools
for:
• Communicating
• Sharing
• Collaborating
It’s about people – it’s social
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5. Examples of Social Media we’ll look at
today in detail
Facebook
Twitter
Blogging
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6. Seeing Social Media in action
http://www.youtube.com/watch?v=GkHNNPM7pJA
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7. Why should Christians or the church
get involved in Social Media?
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8. How does Twitter work?
http://www.youtube.com/watch?v=oWCaXXKcHWE
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9. The Pope is tweeting through Lent!
Good for:
• Breaking news
• Building a network
• Asking questions
• Sharing pithy statements/quotes
• Discipleship eg:
http://storify.com/richardlittleda/cro
wdsourced-wisdom-on-
prayer/slideshow
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10. 1 in 3 people are on Facebook!
50% of UK pensioners are on Facebook
Good for:
• Keeping in touch
• Sharing news stories and media
• Organising events
You can have a church or youth group
page that’s separate from your personal
profile
See my guide here:
http://bryonytaylor.com/2012/02/24/a-introduction-to-facebook-for-
churches/
http://bryonytaylor.com

11. Blogging (I recommend Wordpress.com)
Good for:
• Using as a hub for all your social media channels
• Sharing news (alternative to traditional
newsletter, ‘thoughts from the vicar’ type
articles)
• Building a following
• A blog is essentially a website – wordpress.com
is free – so effectively you get a church website
for free!
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12. Case study:
Pudsey Wedding Fayre at Pudsey Parish Church
• Wordpress blog http://pudseyweddingfayre.co.uk
• Twitter @pudseywedding
• Facebook http://facebook.com/pudseywedding
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13. What about privacy?
• Never think anything
you put online is
private
• You can moderate
comments on
Facebook etc.
• You are responsible
for what you share
online
• You control your own
privacy online – each
site has settings that
you control http://bryonytaylor.com

14. What about safeguarding?
• Follow the rules of the • Use your own child
site you’re using, eg. protection policy –
Facebook users must reporting suspicious
be over 13 activity in the normal
• Always get permission way
to share photos/video
– easy way around
this is to get people to
upload their own
photos/videos!
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15. My 3 golden rules:
Don’t be afraid!
Go for it, don’t be timid, you just
have to give it a try.
Don’t be stupid!
Don’t write anything you’d be
embarrassed for a loved one or your
boss to read!
Be yourself!
Be authentic, people can spot a fake.
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16. Who’s on Twitter? Is anyone on
Facebook?
@nickbaines
@ilkleypc – Ilkley Parish I couldn’t find any
Church churches from our
@stpetersrawdon – St diocese on there! (Don’t
Peter’s Rawdon worry, very few churches
across the UK are using
Facebook yet).
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17. Some other sites to be aware of
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18. Scenario 1:
Jenny just had her little boy baptised at
your church. She comes to your mothers
and toddlers group but not to church
services. She uses Facebook and can access
it on her phone.
How could you engage her through social
media?
http://bryonytaylor.com

19. Scenario 2:
You are running an Alpha course at church.
A number of the participants use social
media.
How could you use social media both to
advertise the course and keep in touch with
participants?
http://bryonytaylor.com

20. Scenario 3:
You have a board at the back of church
where people can put prayer requests.
How could you bring this into the 21st
century using social media?
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21. 5 marks of mission – how do these
bear out in social media?
Proclaim the Good News of the Kingdom
Teach, baptise and nurture new believers
To respond to human need by loving service
To seek to transform unjust structures of society
To strive to safeguard the integrity of creation and
sustain and renew the life of the earth
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22. Tips for getting started
• Don’t run before you can walk
• Find out where people are – who in your
church is using social media?
• Go where your congregation and
community are
• Use what you’re comfortable with
• If possible get a current user to manage
your social media accounts
• If you set up a social media account be
sure someone is responsible for it – you
can’t create something and then leave it
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23. Tips for getting started
• Once you have accounts, put links on
your church noticeboard, posters and on
your newsletter
• Encourage visitors to go to your social
media accounts (blog, twitter, facebook)
• Consider how you can use your social
media with different groups you run at
church – eg. Mother and toddler
groups, Alpha etc.
http://bryonytaylor.com

24. Resources
• http://bigbible.org.uk/
• http://digital-fingerprint.co.uk/
• http://bryonytaylor.com
• http://www.prayoneforme.org/
• http://www.twurchofengland.org.uk/
• http://www.dur.ac.uk/codec/about/
• http://christiannewmedia.com/
• http://ibenedictines.org/
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25. Thanks! Keep in touch! http://bryonytaylor.com
I’m @vahva on Twitter
bryony.taylor@gmail.com
http://bryonytaylor.com

26. Image acknowledgements 
1. Monkey by coxy on Flickr Flickr
2. Change by CPCBrass on Flickr 13. Privacy by The Incredible how on
3. Social Media collage by Flickr
Kdonovan_gaddy on Flickr 14. Guard by Splutterbug on Flickr
4. Tools by zzpza on Flickr 15. Child by Leonid Mamchenkov on
5. Web by puliarf on Flickr Flickr
6. Tortoise by Mr. Thomas on Flickr 16. Dinner table by Orphan Jones on
7. Why by openpad on Flickr Flickr
8. Mobile phone by Rakka on Flickr 17. Prayer by bhsher on Flickr
9. Facebook by Thos003 by Flickr 18. Start by Pobre.ch on Flickr
10. Twitter by Rosaura Ochoa on Flickr
11. Journal by Curtfleenor on Flickr
12. Notice boards by Ingy the Wingy on
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