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Bryan K. O’Rourke
                                         FITLIFE CLUB NETWORK 2011
                                                  www.bryankorourke.com



a revolution is underway             The Impact of
            what does it mean ?      Technology On the
         what will the future be ?
                                     Fitness Industry              1
this presentation was sponsored by



                2
all bryan’s content available @




     3
Bryan K. O’Rourke
                                         FITLIFE CLUB NETWORK 2011
                                                  www.bryankorourke.com



a revolution is underway             The Impact of
            what does it mean ?      Technology On the
         what will the future be ?
                                     Fitness Industry              4
technology & fitness




         5
The Impact of Technology On
The Fitness Industry




                   6
                        vast topic
technology



        one part of
           a troika

7
<3>
1
    demographic - consumer shifts




                              4
                  8
<3>
2
      globalization




                      4
            9
<3>
3
      technology




                   4
          10
revolution



    11
2 million
tahrir square
    12          revolution
                   4
fitness industry
             4
13
3 points




14
1 trends




           15
2 business
innovation




             16
3 future


17
1st trends




             18
technology



    19
ray kurzweil

     20
21
     ray kurzweil
Kurzweil
     law of accelerating
                 returns




22
Gordon Moore




                    number of transistors
                     on a chip will double
                         every two years.
                           “Moore’s Law”
               23
1,2,3,4,5,6,7,8,9,10.......

2,4, 8,16, 32, 64 ...........

             24
technology is progressing much
faster than you realize
                  25
26
fastest adoption ever
ipad $9 billion
4th biggest consumer electronic catagory




                                27
5technology trends to watch


           28
1


CLOUD
COMPUTING        more computing power
                   software as a service
                    greater functionality
                              better ROI
                               less costly




            29
2


MOBILITY
                whenever wherever
                    location based
                         functional
                             social




           30
31   15 billion devices - 2015
4




co-market with fans
spread content beyond        Mobility
Facebook and Twitter         Lifestreaming
                        32
3
4                         Augmented
                               Reality




the digital meets
the physical world   33
Merger of
                                  emotiv




                          Physical &
                           Digital
kinect               34
4




SOCIALIZATION
OF THE WEB

             35
36
5
 4




Gamification
new ways of doing
highly specialized
inexpensive
fun
                     37
digitization of all experience



              38
including fitness




                   39
CONSUMER
TRENDS
www.trendwatching.com




                        40
generosity, caring,
          authenticity




41
3 billion people
     30% of economy




42
Mobility, Connected,
     Applications Special Deals




43
Online Culture, Online Status




    44
500 Million Using
     Health Apps By 2015
         73% Consumers




45
INTERESTING 2011
                          CONSUMER TRENDS
                           WWW.TRENDWATCHING.COM




 eco-friendly yet
        superior
    functionality,
design & savings.



                     46
INTERESTING 2011
                           CONSUMER TRENDS
                            WWW.TRENDWATCHING.COM




    US 600 billion
daily geo-spatially
            tagged
     'transactions'

                      47
INTERESTING CONSUMER
                               TRENDS
                       WWW.TRENDWATCHING.COM




   Owning is
expensive and
unsustainable.



                 48
consumer & technology trends



             49
demography
      globalism &
      technology




50
what does it
   51 mean ?   revolution
                  4
52
53
embrace don’t fear



        54
we can make a bigger impact



             55
what would our zeitgeist
 be without Google ?



           56
2 business
innovation




             57
disruption




    Of the ten leading vacuum tube companies,
  none participated in the transistor revolution.
                      58
"companies that expect a glorious past to shield
     them from the forces of change driven by
                advancing technology 59will fail."
60
61
62
63
64   economics
business model - new models

          INDUSTRY
          SUPPLIER
                  PARTNER                       CUSTOMER
                  NETWORK                     RELATIONSHIPS
    CORE                           VALUE                      CUSTOMER
 CAPABILITIES                   PROPOSITION                   SEGMENTS
                   ACTIVITY                   DISTRIBUTION
                CONFIGURATION                  CHANNELS



                    COST                        REVENUE
                 STRUCTURE                      STREAMS




                                              DEMAND
                                              CUSTOMER
digital technologies
                                    65
We are in the era of the
 humanization of business. We're
living by small town rules again."


           Business Is
            Changing
Supply
         67
New Business Models   68
69
Li & Fung Group        retail clothing
                  70
Demand
Industry Convergence
                71
72
economics - market
bifurcation
Business Models & Trends - Core Economics
Average membership dues flat since 1980

                                 2009 Profiles of Success

                              Today = $49.95
                         1980 = About $40.00




                    43
Business Models & Trends - Core Economics
Average membership dues fairly flat since 1980

 Car Today = $28,400 | Car 1980 = $7,210




                     44
"It may be fatal to assume that minor adjustments
to current business models will keep the fitness
industry abreast of changing times."


http://futureoffitnesswhitepaper.ning.com/

                                  76
Prevalent Business Models & Trends - Emerging
http://futureoffitnesswhitepaper.ning.com/   factors : aging, industry diversification, wellness, cost control




                                             77
new business models


         78
collaborative consumption



            79
3 future


80
81
82
83
different

    84
4
85
1. non-facility
competition will surge

          86
87
Nike Running




88
Outside
Industry Convergence   89
2. facilities will
deliver new models

         90
4     ps’ Of Marketing

Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement

                    91
Financial Services
                  Industry

92
     measure not # of branches
Hi-Tech
     Hi-Touch



93
technology platforms
     24/7 service & support
94
95
3. “wellness”
increasingly emerges

         96
Head - Traditional Fitness Industry




         Long Tail - New Wellness Space


             97
98
99
100
4. extant market will
     continue to
 bifurcate and niche

          101
Prevalent Business Models & Trends - Emerging
http://futureoffitnesswhitepaper.ning.com/   factors : aging, industry diversification, wellness, cost control




                                            102
Bifurcation of the market - Ray Algar Model




http://www.oxygen-consulting.co.uk/
                                      103
final point


    104
vision to think different


            105
thank you
   all content available @




 106

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Technology and the Future of Fitness | Fitlife Club Network 2011