Presented at the 2011 summer conference in Bend, Oregon for the FitLife Club Network, this presentation provides a view to the future of the health club and fitness industries.
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
Technology and the Future of Fitness | Fitlife Club Network 2011
1. Bryan K. O’Rourke
FITLIFE CLUB NETWORK 2011
www.bryankorourke.com
a revolution is underway The Impact of
what does it mean ? Technology On the
what will the future be ?
Fitness Industry 1
4. Bryan K. O’Rourke
FITLIFE CLUB NETWORK 2011
www.bryankorourke.com
a revolution is underway The Impact of
what does it mean ? Technology On the
what will the future be ?
Fitness Industry 4
65. business model - new models
INDUSTRY
SUPPLIER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
DEMAND
CUSTOMER
digital technologies
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66. We are in the era of the
humanization of business. We're
living by small town rules again."
Business Is
Changing
74. Business Models & Trends - Core Economics
Average membership dues flat since 1980
2009 Profiles of Success
Today = $49.95
1980 = About $40.00
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75. Business Models & Trends - Core Economics
Average membership dues fairly flat since 1980
Car Today = $28,400 | Car 1980 = $7,210
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76. "It may be fatal to assume that minor adjustments
to current business models will keep the fitness
industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
76
77. Prevalent Business Models & Trends - Emerging
http://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
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91. 4 ps’ Of Marketing
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
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