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Blogging 101 Essentials

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Bryan Person
Bryan Person

Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

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Blogging 101
[email_address] Bryan Person
Delicious.com/PRSanAntonio/Bryan
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs BlogHer.com
Follow keywords/phrases
Blog design
Search Subscribe More about the author
Best posts Blog categories
 
Blog platforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1) Create compelling content
Say hello
 
The web is built on links .
So use them.
“ Be a champion for your industry” -- Mitch Joel
Don’t just recyle; create original content.
 
Have an opinion!
Use visuals
Report industry news
Tell great stories
Make lists
Cover events
2) Promote and build
Get the word out
Quality – and quantity
Make it easy to find
Highlight blog content
Blog Podcasts PodCamp
Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
Be transparent
Be fair
Take your lumps
Comment on other blogs
Have a Blogging policy
“ No-a*****e policy” “ Living-room policy”  
Ask: “What do you think?” …
… and mean it.
Have I mentioned links ?
Give freely
Attend events
3) Measure
Blog comments Site visitors Inbound links Cost per lead Blog subscribers Sales leads Speaking invitations
Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
The payoff
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photos
Thank you!
 

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