PR Highlights July 2014

1. Coldwell Banker West Shell
Featured in the News

2. July Press Coverage
Circulation of 667,521
the total number of readers that the articles reached in
July
10 news articles
Cincinnati Enquirer, Kentucky Enquirer, Cincinnati
Business Courier, Journal-News and more

3. Highlights

4. Highlights

5. Highlights

6. Highlights

7. You too can have PR success
We want to hear from you! Here are some examples of
newsworthy topics.
 Real estate trends
o what makes your local market unique? What is currently driving your
market (luxury, new construction)? Are there national trends that your
market doesn’t follow?
 Unique listings
o architectural or historical significance, local celebrity’s home, unique or
unusual amenities

8. You too can have PR success
 Community events
o office fundraisers
 Notable sales
o most expensive in the county, founder of the city’s home
 Professional achievements
o Professional designation, board of directors, awards and recognition
 Out of the box marketing tactics
o Interesting ways you market yourself to buyers and/or sellers

9. You too can have PR success
We’re always looking for interesting story ideas related to the
housing market to pitch to the media. contact your PR team
below with any suggestions:
Brooke Balco
Communications Specialist
(847) 313-6771
brooke.balco@cbexchange.com
Amy Eiduke
Communications Director
(847) 313-6755
amy.eiduke@cbexchange.com