知识到底是什麽?

What Is Knowledge, Anyway?

知识到底是什麽?
May 22, 2011

Copyright © 2011 BroadVision, Inc. All rights reserved.

从醉月湖到未名湖…


歷史三則黃金律

變
(Change)

流信
(Flow) (Trust)

3

Knowledge Gods/Goddesses

•Thoth •Saraswati •Hermes •Mercury
•(Egyptian) •(Hindu) •(Greek) •(Roman)


Dawn of Western Civilization…


•Baconian Methodology

Knowledge Is Power
知识即权力

Sir Francis Bacon
(1561~1626 AD)


•孔子｢儒学｣

What’s known is known;
What’s unknown is unknown;
Such is the essence of
true knowledge!

知之为知之;
不知为不知;
是知也!

《論語·為政》孔子 (551 ~ 479 BC)


•朱熹｢理学｣

格物、致知、
诚意、正心、
修身、齐家、
治国、平天下

朱熹 (1130~1200 AD)


•王阳明｢心学｣

知行合一
以知为行,知而必行,行而后知
知为行之始;行乃知之成

王阳明 (1472~1528 AD)


佛学/禅学

人想要的往往很多，
但真正需要的其实很少。
证严法师 (b.1937 AD)


知谁? 人脉通金脉 — 放诸四海皆隼
Top 20 Washington Lobbyists 各省驻京办路标
Site Map


人脉金脉,走火入魔


知啥? 知己知彼,百战百胜

• PC: MSFT/Dell/…
• Consumer electronics: Sony/Samsung/…
• Mobile devices: Nokia/Motorola/…
• Telecom: AT&T/Verizon/…
• Publishing: books/newspapers/magazines
• Entertainment: music/movies


知多少? Chess vs. Poker

•US vs. USSR •US vs. China
•(1950~1990) •(2010~20??)


Facebook, China, Irrelevant!

•San Jose Mercury News 02/10/2011


Most Populous Nations in the World

•No. 3
2
•Territory: 0 miles
•No. 2 •Population: 700 million
•(annual growth rate: >200%)
2
•Territory: 1.27 mm
•No. 1 •Population: 1.18 billion
•(annual growth rate: 1.55%)
2
•Territory: 3.70 mm
•Population: 1.34 billion
•(annual growth rate: 0.5%)

16

The Facebook Nation/Generation


Knowledge Stock  Knowledge Flow

• Experience (经验)
• Wisdom (智慧)
• Conscience (良知)

•Knowledge Flow
•(知识流)

•Knowledge Stock
•(知识库)


Evolution of Knowledge

Unknown Need to Know Need to Share Serendipity
无知误知应知而知可知即知不知亦知

Data Information Knowledge Wisdom
数据信息知识智慧
（事）（物）（人）（心）


Build It and They Will Come…
•Library of Alexandria 文溯阁


大众传播


小众传播
•US Seals Raid on •Sohaib Athar Tweet on
Osama bin Laden Compound US Seals Raid
(1:00AM 05/01/11) (1:05AM 05/01/11)


新浪｢微博学｣


The Arab Spring


The Big Social Craze…
台湾马英九总统北京公安局
Facebook突破50万粉丝新浪微博突破1百万粉丝
(03/31/11) (04/17/11)


Pursuit of Happiness & Success

Happiness Success

• Purpose in life • Clear vision
• Fulfilling dreams • Attaining MBOs
• Harmonious personal • Productive business
relationships relationships


21st-Century Enterprise Challenges

•Knowledge
(signal-to-
noise ratio)

•Globalization
(24x7) •Innovation
(velocity)

27

IT进化史: 江山代有才人出，各领风骚数十年
企业 2.0
（云计算）

企业 1.0
（个人电脑）

企业 0.0
（主机电脑）

•1950 •1960 •1970 •1980 •1990 •2000 •2010 •2020 •2030 •2040

28

企业2.0:是挑战,但更是巨大商机


社群化  任何人/事/物/业  企业价值
Incremental
Value
Creation


移动化  任何地点  运营成本
Operating
Expense

Cloud


虚拟化  任何时间  资本投入
Computing Capital
Expense


21世紀企業的｢變、流、信｣
PC遍野 雲端科技
變
(Change)

流信
(Flow) (Trust)
內容數量 知識流速封閉治理 開放管理

30

Email Malaise


Friendly Spam & Hidden Cost

•10 x 10 x 10 = 1,000

•1,000 x 3 min = 3,000 min = 50 hr

•50 x $200 = $10,000


知识管理2.0
•密度 •流速

•信息 (Message)
•低 •微博 (Microblog) •高
•调研 (Survey/Poll)

•任务 (Task)
•中 •博客 (Blog) •中
•论坛 (Forum)

•维基 (Wiki)
•高 •文档 (Document) •低
•计划 (Plan)

33

A River Flows Through It


Anytime, Anywhere, Anyone…
Desktop
Smart Phone

Tablet


Who Has Knowledge?

•King Solomon’s Wisdom •The Rabbi and His Driver


•企業2.0 個中真諦古有明訓…

太上，下知有之；
其次，親而譽之；
其次，畏之；
其次，侮之。
信不足焉，有不信焉。
悠兮，其貴言，功成事遂，
百姓皆謂“我自然”。

•《老子》第十七章

37

2
N 效应：三个臭皮匠胜过一个诸葛亮

2
1 •< N •<< N

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