Automating Relevance for the Age of Context (DS-IQ)
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DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs.
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Automating Relevance for the Age of Context (DS-IQ)
- 1. Automating Relevance for the Age of Context June 24, 2013
- 2. Confidential and Proprietary | Page Invigorating customer experiences through technology VALUE NOISEDATA
- 3. DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs
- 4. Confidential and Proprietary | Page Relevance is the key to customer centricity 4 DS-IQ Datafeeds Relevance Engine Retailer Proprietary Content Library DIGITAL ASSET MANAGEMENT CONTENT RELEVANCE Scanable Print Mobile Web Facebook Addressable TV Twitter Digital Signage Email TOUCHPOINTS Owned Media Channels
- 5. Confidential and Proprietary | Page Cracking the code requires awareness of shopper & context Retail Relevance Platform • shopper behavior • purchase cycles • store sales patterns • inventory levels • media channels • response • location • weather • social activity • marketing events • etc. Context awareness is a function of: 5
- 6. Confidential and Proprietary | Page Representative in-market applications 6 Localized digital signage Personalized offers Mobile engagement Localized Facebook (Integrates both “1:many” and “1:1” shopper experiences)
- 7. Confidential and Proprietary | Page Automated targeting based on weather Sales & Campaign Management Reporting Relevance Engine 7
- 8. Confidential and Proprietary | Page Cold & Flu Primary product displayed Inventory trigger Out-of-stock notification Alternative product displayed ! Sales Inventory Weather 8 Automated targeting based on inventory
- 9. Confidential and Proprietary | Page Leveraging your BroadSign platform 9 Ad Sales, Creative, & Applications Media Infrastructure & Operations Media Delivery Platforms SALES & CAMPAIGN MANAGEMENT RELEVANCE REPORTING
- 10. Confidential and Proprietary | Page Benefits for retailers & network operators More relevant messaging Messages dynamically targeted and triggered based on data Omni-channel integration Campaigns coordinated across channels spanning the path to purchase Workflow efficiency Tools, systems, and services to improve efficiency and increase visibility 10
- 11. Thank you David DeBusk Vice President, Enterprise Solutions david.debusk@ds-iq.com Phone: +1.425.974.1573