Helping small businesses use online video.

1. ATTRACT CLIENTS WITH ONLINEVIDEO
Everything you need to know to

2. WHATYOU’LL LEARN
• What equipment is needed
• Which video sharing site to use
• All successfulYouTube videos do one of these three
things
• Mistakes to avoid
• How you can learn more

3. TOOLS
• Basic
• Intermediate
• Advanced
Laptop with a webcam
Portable Webcam
iPhone withTripod MountLav Microphone for iPhone
China Ball Light
DSLR
3-point
lighting
kit
Wired Lav Microphone
Wireless Lav Microphone Sound Recorder

4. ONLINEVIDEO OPTIONS
• YouTube
#2 Search Engine
Post here to be found
• Vimeo
Clear interface
Post here to host on your
website
• Wistia
More secure options
Post here to sell your videos
• Facebook
Most users
Post here to activate your
customers
(Rules ofThumb)

5. VIDEOS SHOULD DO ONE OF
THREETHINGS
• Educate
• Entertain
• Inspire

6. MISTAKESTO AVOID
• Don’t put your head in the center of the screen

7. MISTAKESTO AVOID
• Don’t hold the phone upright - turn it sideways
DaVinci did not add black bars

8. MISTAKESTO AVOID
• Don’t look at the screen - look at the lens

9. More great tips and content at
AuthenticWestFilms.com