Are you looking for first-hand up-to-the minute insight on audience engagement, lead generation and sales acceleration?   Get insight on:   -Publishing great content across channels -Best practice with the aim of improving response rates -Understanding your data -Audience engagement, more leads and sales acceleration

1. #INBOUND1
4
INBOUND14 ANNOUNCEMENTS
& INSIGHTS WITH BRIGHTFIRE
Are you looking for first-hand up-to-the minute insight on
audience engagement, lead generation and sales acceleration?
Get insight on:
• Publishing great content across channels
• Best practice with the aim of improving response
rates
• Understanding your data
• Audience engagement, more leads and sales
acceleration

2. #INBOUND1
4
INBOUND14 ANNOUNCEMENTS
& INSIGHTS WITH BRIGHTFIRE
Niall
Kennedy
Johnny
Mone

3. Key Marketing Product
Announcements
http://www.hubspot.com/products
Niall Kennedy, Brightfire Inbound Marketing and HubSpot expert
discusses the introduction of marketing product enhancements
in a series of blogs.
Got a Question? Email niall.kennedy@brightfire.co.uk

4. Anonymous Visitor Personalization
PROFESSIONAL & ENTERPRISE
Personalise content on your website based on visitors not
just known contacts’ based on:
• Country
• Device Type
• Referral Source
BRIGHTFIREVIEW
This is an opportunity to deliver a more relevant experience to anonymous users to
increase the potential for engagement. Read our blog on personalization to understand
more about this new feature:
Offer personalized content to anonymous visitors to your HubSpot pages

5. Attribution Reporting
PROFESSIONAL & ENTERPRISE (SOME DIFFERENCES)
Generate reports on the marketing channel,
referring source or URLs that led to
conversions anywhere in the funnel to work
out ROI by channel.
BRIGHTFIREVIEW
The new attribution reports allow the marketer to report on which channels
contribute to conversions on their website and will help to refine effort in
channels that are already converting well or perhaps need a little more
love to get them working as well as others.
Read our blog on attribution reporting to understand more about these new
features and their application:
Some smaller but still interesting HubSpot enhancements

6. Calendar
ALL CUSTOMERS
A Calendar to help you plan and assign
content and run campaigns across all your
channels. It comes with built-in tasks to assign
to other team members.
BRIGHTFIREVIEW
No more Google docs! The calendar allows for scheduling, assigning
tasks and deadlines, organising campaigns and ultimately publishing
your great content across channels from one interface. Find out more in
our blog:
Some smaller but still interesting HubSpot enhancements

7. Email Dashboard & Optimizer
ALL CUSTOMERS
A newly designed email dashboard and a built-in
optimizer screen, to help you catch errors,
spam triggers and opportunities for more
effective sends.
BRIGHTFIREVIEW
The optimizer will help you drive best practice with the aim of improving
response rates. Find out more in our recent blog:
HubSpot email tool enhancements to make your emails more effective!

8. List Analytics
PROFESSIONAL & ENTERPRISE CUSTOMERS
Get a view into the health of any given list,
including list growth, recent contact actions
and other pertinent information on contacts in
a list.
BRIGHTFIREVIEW
Understanding your data is key to making informed decisions about
future marketing activity. In our experience the smaller and more
targeted the list the better response rate.
Read more about these and other lead management tools here:
http://www.hubspot.com/products/lead-management

9. Revenue Reporting
PROFESSIONAL & ENTERPRISE CUSTOMERS (WITH
DIFFERENCES)
The ability to pull revenue numbers from your
CRM into your HubSpot account for reporting
and attribution purposes – not just through
Salesforce, but through HubSpot CRM & third
party integrations, too!
BRIGHTFIREVIEW
This gives you visibility of revenue sources based on a number of
criteria such as web property, company or channel.
Read more about how this can help you focus your marketing attention
on the best sources of revenue here

10. Workflow Visualization & Conditional Logic
PROFESSIONAL & ENTERPRISE CUSTOMERS (Some differences)
Alter the path of a workflow based on
actions within it. Gain flexibility in how you
chart your communications.
BRIGHTFIREVIEW
This takes workflows from one dimension to two dimensions by
allowing one path of the workflow to start if activity x happens (i.e.
clicks a link in an email), and another path if activity y (i.e. doesn’t
click the link) happens.
It’s going to make workflows much more powerful. Read more
about it in our blog:
HubSpot workflows now with branching logic

11. New Sales Products
http://www.hubspot.com/products/sales
Johnny Mone Brightfire’s technology sales expert discusses the
introduction of the new Sales products in a series of blogs
Got a Question? Email johnny.mone@brightfire.co.uk

12. HubSpot CRM
Store details on contacts, companies,
deals, and tasks. Send emails, make
calls, and schedule appointments
from the tools you already use, or
from one convenient interface.
BRIGHTFIREVIEW
A great addition to the HubSpot family of products,
Johnny shares his views on why HubSpot has
introduced new sales tools in this blog:
Why has HubSpot launched a new crm and sales tools?

13. Sidekick
See details about any company right
on their website or in your inbox. Find
new contacts, and learn about
existing contacts between your
company and any prospect.
BRIGHTFIREVIEW
This is a great way of coming to the sales conversation
with insights and relevance without wasting time in
lengthy research.
Read more about Sidekick here

14. Other Blog Links
Why Sales Acceleration
5 Things to Unite sales and marketing
Who to hire to accelerate sales
What bothers sales people about CRM?
Future digital marketing trends
Inbound14 Keynote
Want to find out how these new HubSpot enhancement can help you drive
audience engagement, more leads and accelerate sales?
Join the HubSpot User Group Session online here.

15. Connect with Brightfire
Want to find out how these new HubSpot enhancement can help you drive
audience engagement, more leads and accelerate sales?
Join the HubSpot User Group Session online here.