Our 2011 Annual Report which was presented at our AGM on 3 April 2012 at Edelman, London, UK

1. Annual Report 2011
Presented at the Bright One AGM
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2. Founder’s Note
When speaking about Bright One, one of the most comment questions I get asked is "How do you fit it
in?" After all, Bright One is 100% run by volunteers, just like it has since we started the organisation
towards the end of 2008.
My reply? It's down to the fantastic community we have.
But it's not just the volunteers that work directly on the charitable projects that ask for our help
(although they are arguably the most vital part), but the management team who ensure the smooth
running of the organisation in the background, our advisors who give us advice or direction, and the
wider supporters of our cause who provide support where they can, right down to every retweet we get
on Twitter and every like on Facebook.
The third year of Bright One's existence has been just as exciting as the first two, and the community
has grown even more: from running more events (Bright One Socials, The PR Prom) to expanding the
range of service we offer (Bright Works, Charity Clinics). We've now completed over 40 projects,
committed over 10,000 hours of volunteers hours worth over £1.5 million in equivalent service fees.
It all counts. There's still lots more charities that need our community's help.
And if you're reading this message, then you are part of the Bright One
community too.
Welcome - we hope you like what you find and help us in our cause!
Ben Matthews, Founder
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

3. About Bright One
Who we are? A volunteer-run communications
agency
Who do we work with? The third sector, including charities and
social enterprises
What do we believe in? Charitable organisations should have access
to affordable communications resources
What do we do? We help organisations get their messages
heard
We provide opportunities for professionals
to train and develop skills by working for
the sector
How do we do it? We provide a full service communications
consultancy and support from a team of
junior and senior professionals
What do you get? Valuable communication expertise at a low cost
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

4. 2011 Clients
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5. Social Impact
Bright One is run 100% by volunteers.
Bright One has delivered:
- 10,000 volunteer hours of communications expertise
- Worth £1,500,000 in equivalent service fees
- To 40 charitable organisations
- Over the last three years
And of our volunteers:
- 85% said that volunteering for Bright One had improved their
communications skills and expertise
- 100% said that it had improved their industry network and
contacts
- 100% said that it had increased their understanding of the third
sector
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

6. Case Study: Beyond Youth
Project Scope:
1. Complete branding and logo
design for the main organisation
and two services
2. Website redesign, including
custom template
implementation
Project Value:
£15,000
Client's View:
“The logos are great! They look
dynamic smart and clear. And
it's great to have our brilliant
website up”
Who was involved?
Ghislain Rubio de Teran
Adam Montague
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

7. Case Study: MTV Staying Alive
Project Scope:
Complete copy rewrite for the
Foundation's Impact Report, to
make the report to sound more
punchy, concise, and lively –
capturing a young, energetic
organisation.
Project Value:
£5,000
Client's View:
“Thanks so much for your work
on this. We are really happy
with it and so glad we worked
with you!”
Who was involved?
Sophie De Albuquerque
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

8. Bright Works
Bright Works is a task-based volunteering
platform that gives causes an easy way to
connect with skilled volunteers in an effective,
simple-to-use and easy-to-get-started way.
Found at www.brightworks.me, the website
lets third sector organisations connect with a
pool of communications volunteers for small,
one-off projects through microvolunteering.
Bright One launched Bright Works in 2011,
involved over 100 projects and 375 volunteers
to date, and is working to develop the
platform further.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

9. Awards
In 2011 Bright One received the award for third place in the Discover E-
Volunteering competition, the only competition in Europe which aims to
promote the most interesting projects in which volunteers help others via
the Internet.
Over 80 applications from organisations from 19 European countries were
received and the presentation was held at the Gala of Volunteering, the
final event of the European Year of Volunteering 2011.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

10. Awards
Our volunteer – Oana Munteanu –
was selected as one of the Team
London Stars in the Mayor of
London’s latest volunteering
programme.
Team London is a programme which
aims to make volunteering easier to
do and easier to find out about and
the focus is on areas such as cutting
crime, improving quality of life and
increasing youth opportunities.
The recently launched advertising
campaign included our brilliant
volunteer Oana as one of the Team
London Stars, who have all been
awarded due to their volunteering
efforts in the capital.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

11. In The Industry
Bright One actively contributes to the wider community
as an organisational member of the Public Relations
Consultants Association, The Chartered Institute of
Public Relations' Fifth Estate group, and of Charity
Comms - the trade body of charity communicators.
Bright One also acts as the PR partner for the Big
Venture Challenge, an investment programme for
social enterprises, as well as speaking regularly at
industry events and at universities.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

12. PR Prom
Bright One’s inaugural PR Prom took place in February 2012 at Shoreditch
Town Hall in London with 250 of the UK’s top PR agency professionals turning
out to support Bright One.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

13. Management Team
The Bright One Management Team are responsible for setting the overall strategy
and direction of the organisation, as well as managing the daily tasks and
processes needed to ensure that Bright One operates in efficient and effective way.
Ben Matthews, Founder
Tove Nordstrom, Executive Assistant
Hayley Chow, Volunteer Manager
Dan Howe, Bright Works Project Manager
Sophia Malaspina, New Business Executive
Jon Penny, Advisor
Zoe Amar, Advisor
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *

14. Supporters
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15. Thank you!
the volunteer-run comms agency for the third
sector
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *