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University of Wisconsin - Whitewater: Marketing Week

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Bridget Thomas, MAPR MAC

Presentation to junior/senior marketing students (members of AMA). Discussed the daily activities of a healthcare marketer and the education required to pursue the career.

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About ME The basics Fort HealthCare: Marketing Specialist Valicom: Marketing Specialist AHA: Corporate Events Director Lakeland College: Assc Dir Alumni Relations MATC: Social Media Certificate Webster University: Public Relations UW-Platteville: Comm Tech – Public Relations (Notice anything?)
“Soooo, what? You, like, Facebook all day?” Well, like, No. I don’t. It’s more like: meetings, calls with vendors, calling reps from the paper, writing press releases, meetings, posting for social media, approving artwork, creating handouts, meetings, editing articles, developing screensavers, shooting Flip video, writing for the website, meetings, writing marketing plans, shooting photos, proofing newsletters, making posters, taking registrations, meetings…oh, and eating.
Social Media History of FHC It’s brief Began in 2009 Started as Facebook only Currently: FB, Twitter, YouTube, LinkedIn, Blog **ROI of social media (our experience is very positive!) Very useful at keeping in touch with patients
In Campaigns… The word is “Integration” Nearly EVERYTHING we put out in traditional media, we put out in social media Saturation depends on the target audience One point person, lots of input Patient Privacy: lists, contests, etc.
Some examples…
Promoting Social Media People find us (a positive and a negative) Using traditional media Adding icons to all webpages Driving contests online Health fair promotions
Ongoing interaction What works for us: Photos News announcements Physician announcements Event reminders Community specific posts Contests!
Services Current: Tabs Discussions Boards Live Tweets Upcoming: Video quizzes Other ideas?
Upkeep Agency New design and/or programming Help write posts for campaigns Internal Daily – posts, review comments Weekly – write posts Monthly – Review analytics Annually – Consider design changes As needed – New multimedia, contests
Final Thoughts… Do what you love! (Remember slide #1?) Marketing something is easier when you care about it. Get experience. Even if along the way you’re stuck doing things that don’t thrill you. Do NOT stop learning. @Bridget13point1

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University of Wisconsin - Whitewater: Marketing Week

  • 1.
  • 2. About ME The basics Fort HealthCare: Marketing Specialist Valicom: Marketing Specialist AHA: Corporate Events Director Lakeland College: Assc Dir Alumni Relations MATC: Social Media Certificate Webster University: Public Relations UW-Platteville: Comm Tech – Public Relations (Notice anything?)
  • 3. “Soooo, what? You, like, Facebook all day?” Well, like, No. I don’t. It’s more like: meetings, calls with vendors, calling reps from the paper, writing press releases, meetings, posting for social media, approving artwork, creating handouts, meetings, editing articles, developing screensavers, shooting Flip video, writing for the website, meetings, writing marketing plans, shooting photos, proofing newsletters, making posters, taking registrations, meetings…oh, and eating.
  • 4. Social Media History of FHC It’s brief Began in 2009 Started as Facebook only Currently: FB, Twitter, YouTube, LinkedIn, Blog **ROI of social media (our experience is very positive!) Very useful at keeping in touch with patients
  • 5. In Campaigns… The word is “Integration” Nearly EVERYTHING we put out in traditional media, we put out in social media Saturation depends on the target audience One point person, lots of input Patient Privacy: lists, contests, etc.
  • 7. Promoting Social Media People find us (a positive and a negative) Using traditional media Adding icons to all webpages Driving contests online Health fair promotions
  • 8. Ongoing interaction What works for us: Photos News announcements Physician announcements Event reminders Community specific posts Contests!
  • 10. Upkeep Agency New design and/or programming Help write posts for campaigns Internal Daily – posts, review comments Weekly – write posts Monthly – Review analytics Annually – Consider design changes As needed – New multimedia, contests
  • 11. Final Thoughts… Do what you love! (Remember slide #1?) Marketing something is easier when you care about it. Get experience. Even if along the way you’re stuck doing things that don’t thrill you. Do NOT stop learning. @Bridget13point1