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BRIDGEi2i Analytics Solutions –
                                                               Catalogue of Services
                                                 http://www.bridgei2i.com/analytics-solutions/



                                                                     enquiries@bridgei2i.com
                                                                               February 2011



@ 2011 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Functional Solutions
    • Targeted acquisition        • Market intelligence           • Price setting
    • Lifecycle value             • Maximize return on            • Discount optimization
     enhancement                   marketing investment           • Price realization
    • Customer experience         • Digital media effectiveness
     management
    • Enhance retention


    Customer                      Marketing                       Price
    intelligence                  effectiveness                   optimization



    • Increase leads & sales      • Customer risk                 • Procurement spend
     coverage                      management                      optimization
    • Increase Sales Conversion   • Fraud detection               • Human resource
    • Increase share of wallet    • Portfolio risk assessment      effectiveness
                                                                  • Customer service planning



    Sales                         Risk                            Operations
    effectiveness                 management                      planning
Customer Intelligence

                         Increase
                                                            Increase
      Targeted          marketing     Increase lead
                                                            customer
     acquisition      response and     generation
                                                           profitability
                       conversion


                                      Identify cross-
                                                         Increase loyalty
    Life-time value     Customer      sell / up-sell /
                                                            & life-time
    enhancement       segmentation      next best
                                                           profitability
                                         product


       Customer          Identify      Understand
      experience       satisfaction   product usage
     management           drivers     and experience



       Enhance
                      Prevent churn   Drive win-back
      retention
Marketing Effectiveness



       Market          Market size and    Product & brand    Competitive
     intelligence      share estimation      research        intelligence



   Maximize return     Enhance media
                                             Optimize
    on marketing        and campaign
                                           marketing mix
     investment         effectiveness



                        Improve web         Increase e-      Understand &
   Digital Marketing
                        traffic volume      commerce        influence social
     effectiveness        and quality       conversion           media
Price Optimization



                   Understand
                                 Price-feature     Segment       Underwriting
   Price setting      price
                                   trade-off     based pricing     strategy
                    elasticity


                                  Inter and         Track
     Discount       Increase
                                  intra deal     competitive
   optimization    promo ROI
                                 optimization       price


       Price        Simulate     Prevent price
    realization       price         leakage
Sales Effectiveness



    Increase                        Optimal sales    Channel
                       Lead
  leads & sales     generation
                                    force sizing &   coverage
    coverage                          allocation     planning


  Increase sales      Pipeline       Sales time                  Return on
                                                     Win-loss
                    strike-zone        spend                       Sales
    conversion                                       analysis
                   identification     analysis                  Investment

    Increase       White-space      Cross-sell at    Product
    share of        & need            point of       refresh
     wallet         analysis          service        analysis
Risk Management



                     Assess      Behaviour &
  Customer risk                                  Collections       Fraud
                   origination     account
  management                                      strategy       detection
                       risk       mgmt. risk

                   Performance
  Portfolio risk                   Portfolio    Internal audit
                      & loss
  management                     optimization      analytics
                    monitoring

   Capital &         Capital      Reserving,     Asset life-
     asset         adequacy &    valuations &      cycle
  management       compliance     projections   profitability
Operations Planning



    Optimize                    Hedge
                  Spend                     Supplier risk
  procurement    analytics
                              commodity
                                              analysis
     spend                      price


    Human
                  Targeted    Performance    Rewards          Retention
   resource     recruitment   management     planning       enhancement
   analytics

   Customer      Capacity       Service                      Returns &
                                             Optimize
    services    planning &      quality
                                            service cost
                                                             warranty
   planning     scheduling    management                      analysis
THANK YOU

Linkedin -
http://www.linkedin.com/company/bridgei2i
-analytics-solutions
Facebook – http://tinyurl.com/bridgei2ifb
Twitter - @BRIDGEi2i
Web – www.bridgei2i.com

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BRIDGE2i Analytics - Solutions Portfolio

  • 1. BRIDGEi2i Analytics Solutions – Catalogue of Services http://www.bridgei2i.com/analytics-solutions/ enquiries@bridgei2i.com February 2011 @ 2011 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
  • 2. Functional Solutions • Targeted acquisition • Market intelligence • Price setting • Lifecycle value • Maximize return on • Discount optimization enhancement marketing investment • Price realization • Customer experience • Digital media effectiveness management • Enhance retention Customer Marketing Price intelligence effectiveness optimization • Increase leads & sales • Customer risk • Procurement spend coverage management optimization • Increase Sales Conversion • Fraud detection • Human resource • Increase share of wallet • Portfolio risk assessment effectiveness • Customer service planning Sales Risk Operations effectiveness management planning
  • 3. Customer Intelligence Increase Increase Targeted marketing Increase lead customer acquisition response and generation profitability conversion Identify cross- Increase loyalty Life-time value Customer sell / up-sell / & life-time enhancement segmentation next best profitability product Customer Identify Understand experience satisfaction product usage management drivers and experience Enhance Prevent churn Drive win-back retention
  • 4. Marketing Effectiveness Market Market size and Product & brand Competitive intelligence share estimation research intelligence Maximize return Enhance media Optimize on marketing and campaign marketing mix investment effectiveness Improve web Increase e- Understand & Digital Marketing traffic volume commerce influence social effectiveness and quality conversion media
  • 5. Price Optimization Understand Price-feature Segment Underwriting Price setting price trade-off based pricing strategy elasticity Inter and Track Discount Increase intra deal competitive optimization promo ROI optimization price Price Simulate Prevent price realization price leakage
  • 6. Sales Effectiveness Increase Optimal sales Channel Lead leads & sales generation force sizing & coverage coverage allocation planning Increase sales Pipeline Sales time Return on Win-loss strike-zone spend Sales conversion analysis identification analysis Investment Increase White-space Cross-sell at Product share of & need point of refresh wallet analysis service analysis
  • 7. Risk Management Assess Behaviour & Customer risk Collections Fraud origination account management strategy detection risk mgmt. risk Performance Portfolio risk Portfolio Internal audit & loss management optimization analytics monitoring Capital & Capital Reserving, Asset life- asset adequacy & valuations & cycle management compliance projections profitability
  • 8. Operations Planning Optimize Hedge Spend Supplier risk procurement analytics commodity analysis spend price Human Targeted Performance Rewards Retention resource recruitment management planning enhancement analytics Customer Capacity Service Returns & Optimize services planning & quality service cost warranty planning scheduling management analysis
  • 9. THANK YOU Linkedin - http://www.linkedin.com/company/bridgei2i -analytics-solutions Facebook – http://tinyurl.com/bridgei2ifb Twitter - @BRIDGEi2i Web – www.bridgei2i.com