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3. Customer Intelligence
Increase
Increase
Targeted marketing Increase lead
customer
acquisition response and generation
profitability
conversion
Identify cross-
Increase loyalty
Life-time value Customer sell / up-sell /
& life-time
enhancement segmentation next best
profitability
product
Customer Identify Understand
experience satisfaction product usage
management drivers and experience
Enhance
Prevent churn Drive win-back
retention
4. Marketing Effectiveness
Market Market size and Product & brand Competitive
intelligence share estimation research intelligence
Maximize return Enhance media
Optimize
on marketing and campaign
marketing mix
investment effectiveness
Improve web Increase e- Understand &
Digital Marketing
traffic volume commerce influence social
effectiveness and quality conversion media
5. Price Optimization
Understand
Price-feature Segment Underwriting
Price setting price
trade-off based pricing strategy
elasticity
Inter and Track
Discount Increase
intra deal competitive
optimization promo ROI
optimization price
Price Simulate Prevent price
realization price leakage
6. Sales Effectiveness
Increase Optimal sales Channel
Lead
leads & sales generation
force sizing & coverage
coverage allocation planning
Increase sales Pipeline Sales time Return on
Win-loss
strike-zone spend Sales
conversion analysis
identification analysis Investment
Increase White-space Cross-sell at Product
share of & need point of refresh
wallet analysis service analysis