Black Friday and Cyber Monday are right around the corner and brands are already prepping their digital strategies to accommodate the flood of social media and mobile shoppers on smartphones and tablets. So, digital marketers — Are you ready for another record-breaking year of online holiday shopping? Here are 13 helpful statistics to get your website, social media, and real-time marketing strategies ready for the holiday season.

1. BLACKFRIDAY&
CYBERMONDAY
HOLIDAY SHOPPERS ON
SOCIAL & MOBILE
+
A GUIDE TO REACHING

2. IN THE 5 DAYS BETWEEN THANKSGIVING AND CYBER MONDAY 2013,
TOTAL ONLINE SALES
TRENDS SUGGEST 2014 SALES COULD SEE SIMILAR GROWTH.
REACHED A RECORD
$7.4
BILLION
THIS IS AN INCREASE OF
26%
OVER 2012

3. OPTIMIZE YOUR WEBSITE
FOR MOBILECOMMERCE

4. CYBER MONDAY DROVE
$2.29BILLION IN SALES

5. MOBILE DROVE
31.7 %
OF ALL ONLINE TRAFFIC:
45% GROWTH YOY

6. 57%WON’T RECOMMEND A BUSINESS
WITH A POORLY DESIGNED
MOBILE SITE
OF USERS

7. OF THE
$419
MILLION
IN MOBILE SALES
AVERAGE $126.30
PER ORDER
70% FROM
TABLETS
AVERAGE
$106.49
PER ORDER
30%
FROM
SMART
PHONES
TABLET VS SMARTPHONE
TABLET USERS PURCHASE MORE

8. DRIVECONSUMERSTO
YOUR ONLINESTOREFROM
SOCIALMEDIAUSING
DAILYSOCIALPOSTING

9. SOCIAL MEDIA MENTIONS THAN
BLACK FRIDAY SAW MORE
THANKSGIVING

10. FROM THANKSGIVING TO CYBER MONDAY,
CAME FROM LINKS POSTED
ON SOCIAL MEDIA
$150 MILLION IN REVENUE

11. FACEBOOK DROVE
$96 MILLION
OF ALL SOCIAL MEDIA
DRIVEN SALES64%

12. SHOPPERS DRIVEN TO ONLINE STORES
FROM FACEBOOK SPENT
AN AVERAGE OF $97.81
PER ORDER–6% MORE
THAN THOSE DRIVEN BY PINTEREST

13. TWITTER
PINTEREST
FACEBOOK
17%
12%
GROWTH OF REVENUE YOY
DRIVEN BY LINKS ON SOCIAL CHANNELS
24%

14. DELIVER THE RIGHT MESSAGE TO THE
RIGHT PERSON AT THE RIGHT TIME WITH
REAL-TIMEMARKETING

15. TIMING
CYBER MONDAY SALES
PEAKED BETWEEN
AT $150 MILLION
DURING THAT HOUR
8 PM EST 9 PM EST
&

16. GEO-LOCATION
TOP 5 CITIES FOR ONLINE SALES
NEW YORK
WASHINGTON DC
LOS ANGELES
CHICAGO
ATLANTA
1

17. PHONES & TABLETS
ACCOUNTED FOR NEARLY
40% OF AD
SPEND
44% CLICKS
PAIDSEARCH
MOBILE

18. CALLUSTOGETSTARTED.
(855) 281-4500
WWW.BRICKFISH.COM
SOURCES: ADOBE DIGITAL INDEX CMO.COM, IBM 2013 HOLIDAY BENCHMARK REPORTS, GOOGLE'S - "THE MOBILE PLAYBOOK"