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1. DO I NEED WEBSITE TRAFFIC?
Website traffic is very important when it comes to advertising a product or service
on the Web. A web site is the store and other people need to know how to locate
it to be able to attract buyers. Rather than waiting around for potential customers
to discover your web site, there are actually things you can do to help people
locate it.
Website traffic is the life blood of a website. To have a profitable web based
business, it is important to have a web marketing strategy set up to draw in
customers to your site. There are a variety of techniques that have been
developed by web marketers who have gone before us, however one size does
not fit all and not every strategy works for everybody. There needs to be some
effort from you in order to make strategies work.
Branding is the latest trend in online marketing. Branding is making your name
known so that when it is talked about or seen in print or on the Internet, people
already know what it is all about. Branding translates to website traffic. When
identifying your business and setting up a website, the domain name is critical. It
must be easy to keep in mind and easy to find, regardless of whether it is spelled
wrong when typed into the search engine.
Creating website traffic can be accomplished in numerous ways. An excellent start
is to add the web address on your email signature. In advertisements, add your
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2. web address. Distribute a press release and make sure the web address figures
noticeably into the copy. Post on forums as well as discussion boards of relevant
themes and include your internet address to your signature.
A hard-core marketing plan will include search engine optimization to enhance
search engine ranking. The optimization comes from well-placed keywords that
are determined by the web crawlers. Key word density is also essential. A good
density for key words is 2 to 3 percent. In the event that the key word density is
just too high, the web crawler will identify it as spam and reduce the ranking for
your website. Key words that are not relevant to the subject will also reduce your
search engine ranking. Web crawlers are extremely intelligent and not easily
fooled.
Website traffic will be a goal no matter how popular the website becomes. Once
you discover a technique that works with regard to generating traffic, make use of
it until it does not work any longer then begin a new tactic.
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