1. Social Skillsbuilding an active online community David Sieg Vice President, Strategic Marketing YourMembership.com

3. … and I’m older than the Internet…

4. Unique place and time in marketing history

5. What are we? COMMUNITY #BAOC

7. Setting the one goal

8. Gathering an audience

9. Creating a community

10. Building the buzz!

11. Achieving strong ROI #BAOC

13. Facebook Page?

14. Online Community? #BAOC

16. Lots of prep work before we can launch

17. Big decision to be made…

18. What’s the goal? #BAOC

20. To increase membership by XX percent by XX date

21. Objective

22. To provide more value to our members

23. Strategy

24. Deliver value via online channels

25. Tactic

26. Build the online community

27. Analyze and Review #BAOC

29. Build it, clean it, update it

30. Four key components to heavy lifting phase:

31. PR: press releases, media relations, positive pub

32. Adv: pay to play online and offline

33. Direct Marketing: use your database to segment

34. Social Media: use open social sites

35. Maximize ROI when all are in place#BAOC

37. There’s an app for that (shameless plug)

38. You provide more value

39. Perceived value comes from you (not FB…)

40. You’ve been around longer than the Internet!

41. You are the brand

42. You own data, transactions

43. Private online community vs. open social #BAOC

45. Everything your members need, anticipate

46. Provide an experience: what’s the one thing?

47. Legislative news source for members

48. Careers

49. Gamification (points for actions)

50. What’s ideal for your organization? #BAOC

52. Vibrant, lively, social

53. Providing value to your members online

54. Connected members = renewals and referrals#BAOC

56. Member profiles

57. Member-member connections

58. Groups, chapters, committees

59. Blogs, wikis, forums

60. Photo albums and media uploads #BAOC

62. Welcoming, inviting, cordial

63. Informative introduction, guidance

64. Logistics: what am I to do here?

65. Your brand lives here: mission, vision, principles #BAOC

67. Pre-launch, Grand Opening, Milestones

68. Pre-launch:

69. Prep the database

70. Four key components: PR, Adv, DM, Social

71. Populate content

72. Schedule events, activities

73. Rewards programs#BAOC

75. Huge marketing opportunity

76. Largest PR push!

77. Using social media outlets to announce

78. Declare an official launch date#BAOC

80. Ongoing info, communications and interest

81. First 100 registered for a gift

82. 1000th member

83. Anniversary of the community

84. Continual blog posts

85. New community features

86. New members

87. Organizational news/articles (keep content flowing)#BAOC

89. Referral programs: member drives/rewards

90. Guest bloggers: outside your association or even your industry

91. eMarketing: consistent (1 email, 2 messages)

92. Your members are valuable, don’t frighten them!

93. Social Media Marketing: use continually

94. Post a blog, tweet the blog, post link on FB #BAOC

96. Transparency is vital…

97. Have a crisis/response plan: how to react and be proactive

98. The Red Cross is not drunk #BAOC

100. Social media is a trend, not a fad

101. (know any millennials?)

102. Providing value to your members

103. Tie the community into your database

104. Social networking with a purpose: profile data, transactions, activity histories#BAOC

106. online dues, lower mailing costs, membership growth, event registrations, ecommerce, sponsors

107. Collaborate:

108. use information your members share to promote your industry

109. Engaged, active and happy members lead to more members! #BAOC

110. Thank you! dsieg@yourmembership.com @david_sieg