1. Shift & Reset
Brian Reich

3. @brianreich
#shiftandreset

4. I
Am
ANGRY

5. Technology
and
the
Internet,
and
their
role
in
our
lives,
has
changed
how
we
communicate,
get
and
share
information,
the
media
we
consume,
and
the
reasons
we
engage
with
each
other
-­‐
online
and
of9line.
The
effects
of
these
changes
are
being
felt
by
all
of
us,
every
day,
all
the
time.

6. What
we
are
doing
isn’t
working
anymore!

7. Everything
must
change.

10. [CHAPTER
11]

11. Stop
Giving
Gifts
(And
Stop
Asking
For
Them,
Too)

12. Stop
Creating
New
Orgs
(Focus
on
improving
the
efforts
that
already
exist)

13. Stop
(Over)Using
Social
Media
(Understand
what
it
means
to
be
truly
social)

14. Stop
Creating
Case
Studies
(or
Depending
on
Them)

15. Stop
Telling
Stories
and/or
Talking
About
Building
Movements
(Solve
some
real
problems)

16. [3
Big
Ideas]

17. October
is
Breast
Cancer
Solutions
Month

18. The
30-­Day
Cause
Marketing
Diet
Plan

19. MLB-­Style
Free
Agency

21. Ask
Me
Anything

22. Brian
Reich
Married
(Karen)
Two
kids
(Henry
and
Lucy)
33
Years
Old.
Jewish.
Live
in
New
York
City.
Travel
a
lot.
Global
Editor
at
Edelman
(editorial,
knowledge
sharing)
Write.
Speak.
Counsel.
Teach.
Host.
Provoke.
Focus
on
the
impact
of
technology
and
the
internet
on
society.
Politics.
Public
Affairs.
Marketing.
PR.
Advertising.
Causes.
Technology.
Innovation.
Commerce.
Entertainment.
Sports.
News.
Education.
Games.
Brand.
Culture.
Wall
Street
Journal.
New
York
Times.
Washington
Post.
Seattle
Times.
LA
Times.
Boston
Globe.
Chicago
Tribune.
Politico.
Denver
Post.
Miami
Herald.
Dallas
Morning
News.
Sports
Illustrated.
GQ.
Vanity
Fair.
New
Yorker.
Time.
Newsweek.
New
Republic.
Wired.
Fast
Company.
In
Style.
Sports
Illustrated.
ESPN
The
Magazine.
1000+
Blogs.
Twitter.
Facebook.
Sesame
Street.
Dinosaur
Train.
Word
World.
Criminal
Minds.
Oprah.
Modern
Family.
SportsCenter.
16
&
Pregnant.
Friday
Night
Lights.
30
Rock.
Fresh
Air.
Slate’s
Hang
Up
And
Listen.
This
American
Life.
PolitOptics.
Wait
Wait
Don’t
Tell
Me.
Books.
Ads.
[Partial
list]
Mac.
PC.
iPhone.
Blackberry.
iPad
2.
Flip.
Zoom
H49.
Sonos.
Canon
D20.
Tivo
(x2).
Wii.
MiFi.
Seattle.
Westport.
Washington.
Cambridge.
Ann
Arbor.
50
States.
brian@littlemmedia.com 646.789.1323 www.shiftandreset.com
Media
Rules!:
Mastering
Today’s
Technology
To
Connect
With
And
Keep
Your
Audience
Shift
&
Reset:
Strategies
for
Addressing
Serious
Issues
in
a
Connected
Society
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