1. Facilitated by:

2.  Overview and Character Intros
 Stories Warm Up
 The Art of Storytelling
 What’s My Story?
 Storytelling and OCD
 Debrief

3.  A Simple Story
› Take a few moments to re-live your day so far
› Identify a few significant elements or events that
would be part of a story about your morning
› Take 2 minutes and jot down your “morning
story” as if it were going to be included in your
biography

5.  Heads down. Listen to this story
http://www.youtube.com/watch?v=hBe0VCso0qs
 Heads up
 List 4 or 5 key elements of this story

6. Inherently human,
relational behavior
Universal across
cultures and
history

7. We make sense of the world via stories

8. Capture and
share a part of
ourselves
Appeal to
emotions
and
empathy

9.  Create an experience in narrative and
images that evoke emotional response
and shape how we connect to others
 Stories:
› Characters
› Symbols
› Plot

10.  Setting
 Call to Action
 Initial Success
 Central Crisis
 Final Ordeal
 Final Union/Resolution

11.  Relatable Hero
 Mentor/Guide
 Sidekick/Motivator
 Bold Weapon
 Threatening Dragon
 End Prize

12.  Analyze
› Helps deconstruct a situation or issue
› There is no final ordeal or prize
 Generate
› Stimulates thought and create ideas
› Focus on crisis and ordeal
 Persuade
› Communicates convincingly, leads to action
› Emphasizes final union, a clear outcome

13.  Assumption: people are rational beings
 Reality: unconscious mind dominates
 Power of stories:
› Convey emotion and create connection
› Appeal to instinctual human dimensions
› Touch core source of our mindsets
› Facts are meaningless without stories providing
context and generating empathy

15.  Take 3 minutes to consider the question: “What is your
greatest weakness?”
 Pair up and take turns sharing your story (2 minutes each)
 While your partner answers, jot down the story elements
that stand out to you.
 Take 2 minutes to share thoughts with your partner.
 Partner with another pair and choose one person from
each pair to tell the story of their partner’s greatest
weakness, to practice the art of retelling a story.
 Rate each story based on inclusion of story elements and
excitement level.

17.  Objective:
› Appreciation for how storytelling can be
effectively applied to OCD’s mission
marketing materials

18.  Working the Pitch:
› Step 1: Individual Brainstorming
 What are the story components?
› Step 2: Group Pitch Development
 How are we going to tell the story?
› Step 3: PITCH!
 Tell the story
› Step 4: Reflect

19.  Recap our plot today
 Stories are one of the best methods to
communicate our view of reality to and
build connections with others
 Plot structure and character elements
help your stories be more
relatable, engaging, impactful and
memorable

20. Resolution
Initial Success
Final Ordeal
Call to Action
Central Crisis

21.  “Stories help us smooth out some of the
decisions we have made and create
something that is meaningful and
sensible out of the chaos of our lives”
 Others who don’t know you well gain a
deeper understanding through your
stories of who you are and what makes
you tick