This is the investor presentation for an exciting new project from The Brian Miller Design Group. TheNew.Me allows users to track their progress as they make a change in their life and get rewarded from top brands for reaching key milestones.

1. Concept Presentation

2. The Problem
Over 15 million Americans are dependent on alcohol
It is estimated that there are more than 43 million adults
who currently smoke in the United States
About 45 million Americans diet each year and spend
$1 billion to 2 billion per year on weight-loss programs

3. The Problem
Based on this data, it can be said that most Americans are
trying to change something about themselves — from
slimming down to quitting smoking; drinking responsibly
to a safer work environment
There is no online resource to help support and reward
consumers for making and sticking to a healthy change
Current social media platforms don’t provide the anonymity
and privacy necessary to service this demographic

4. The Idea
When people make a change in their life, they need to
replace something old with something new
Brands want to be at that decision point

5. The Market
Brands will spend $7.72 billion on social network advertising
in 2012, including paid advertising on social sites and in
social games and applications.
Forecast for social network ad revenues in 2013 is $10.24
billion and for 2014 the forecast is $11.87billion.
http://www.viralblog.com/social-media/the-2012-global-social-network-ad-revenues/

6. The Solution
A first-of-its-kind personal tool and online
community designed specifically for people
looking for a new start
TheNew.Me provides individuals who
are looking to better themselves a tool
that allows them to:
- Track their progress
- Receive motivation in the form
of relevant deals from top brands
TheNew.Me puts brands in the hands of
users during key decision points in their
lives, with a message of encouragement
and support

7. Features
Joining is easy: users simply enter a
start date and they’re in. The rest of the
information can be filled out later or
users can connect via Facebook.
There is no “friending” or “following” in
TheNew.Me. All users are automatically
connected to the entire community

8. Features: Counter
A simple counter keeps track of the
user’s days since their start date
Social buttons allow users, if they
choose, to post their progress to
other social media platforms
Users can reset their start date at
any time — no one is perfect
The circular interface is meant to
reflect the coins that are received
and cherished by AA members as
they progress in the program

9. Features: Badges
Key milestones, like 1 day, 1 week, 2
weeks, etc., are rewarded with a “badge”
and a deal
Deals are targeted to the users selected
challenge — drinking, smoking, eating

10. Example Badges & Sponsorships
Badge Sponsored Coupon
It takes a snowflake 45 minutes to fall to earth Dentyne Ice to help non-smokers
A tank of gas lasts for an average of 4 days Dunkin Donuts coffee to help fuel non-drinkers
It takes 7 days for a bulb to bloom
Congratulate yourself with a bouquet from 1-800 flowers
It takes 2 months to age a sharp Vermont cheddar cheese Smokers can say “cheese” with confidence with Crest Whitestrips

11. Features: Settings
The settings screen allows users to see
their longest stretch and the number of
times they’ve reset their start date.
Standard account settings are also
available to view and edit.

12. Competition
Although there is no application with the exact features of TheNew.Me,
these apps service this demographic and demonstrate a need.
iRecovery iPromises Recovery Record

13. Capturing A Trend
Kiip lets premium brands provide rewards to casual mobile
gamers for in-game achievements. Their platform is
designed for in-game engagement via a universal game
moment: the achievement moment
“Kiip Raises $11 Million From Great Investors…”
http://blog.kiip.me/post/27401788412/kiip-raises-a-series-b

14. Distribution
Direct to Consumer: Users sign up with their Facebook
account and start tracking and saving
White Label: Organizations who are interested in boosting
employee morale while engaging them in positive and
healthy behavior can white label the product and distribute
it to their staff on a per-seat basis
We are currently in negotiations with EMCOR Group
(emcorgroup.com, NYSE: EME) to distribute the product
to their 10,000+ employees to track their safety. For this
we have TheSafe.Me

15. Vertical Expansion
Owned Properties
TheNew.Me
TheClean.Me Drug Use
TheSafe.Me Workplace Safety
TheSlender.Me Dieting
TheSmokeFree.Me Smoking
TheSober.Me Drinking
TheVegan.Me Vegans
TheVegetarian.Me Vegetarians

16. Strategic Partnerships
Coupons.com: For the initial launch of TheNew.Me we plan
to partner with Coupons.com and utilize their robust API to
deliver relevant deals from top-name brands to our users

17. The Founder
Brian D. Miller is an award-winning designer, author and
speaker who specializes in branding for the Web and print.
In addition to being the design director at the Brian Miller
Design Group, he is the author of Above the Fold, a best-
selling book on the process of Web design. Brian is an
adjunct professor of design at the Shintaro Akatsu School
of Design and currently serves as the Secretary Treasurer
of the Type Directors Club an international non-profit
arts association.
Brian has an MPS in Design Management from Pratt and
a BFA in Graphic Design from the Hartford Art School.