Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. Stuart Baggs, small fish in the big internet pond, bigger fish in that pond, social media and Web 2.0 all get a mention.

1. University of Glasgow School of Law Diploma in Legal Practice 27 January 2011 Brian Inkster IT and Marketing in the Legal Profession Personal Branding

2. IT and Marketing the Legal Profession ©BBC/TALKBACK THAMES Do you know who this is?

3. IT and Marketing the Legal Profession ©BBC/TALKBACK THAMES Stuart Baggs – The Brand?

4. IT and Marketing the Legal Profession You are the fish

5. IT and Marketing the Legal Profession The internet is a big pond

6. IT and Marketing the Legal Profession How do you get noticed in that pond?

7. IT and Marketing the Legal Profession ‘Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world’ Richard Susskind

8. IT and Marketing the Legal Profession

9. IT and Marketing the Legal Profession Are you on facebook?

10. IT and Marketing the Legal Profession Are you on Twitter?

11. IT and Marketing the Legal Profession Are you on LinkedIn?

12. IT and Marketing the Legal Profession Are you on Quora?

13. IT and Marketing the Legal Profession Do you have your own website/blog?

14. IT and Marketing the Legal Profession Will you be found on Google?

15. IT and Marketing the Legal Profession Strathclyde University Stirling University Glasgow University Scottish law students making waves

16. IT and Marketing the Legal Profession The Anonymous Scots Law Student

17. IT and Marketing the Legal Profession scotslawstudent.com

18. IT and Marketing the Legal Profession

19. IT and Marketing the Legal Profession Alistair Sloan

20. IT and Marketing the Legal Profession scotslaw.wordpress.com

21. IT and Marketing the Legal Profession

22. IT and Marketing the Legal Profession

23. IT and Marketing the Legal Profession

24. IT and Marketing the Legal Profession Michelle Hynes-Mcilroy

25. IT and Marketing the Legal Profession legaleaglemhm.wordpress.com

26. IT and Marketing the Legal Profession

27. IT and Marketing the Legal Profession

28. IT and Marketing the Legal Profession

29. IT and Marketing the Legal Profession What we have been doing at Inksters

30. IT and Marketing the Legal Profession inksters.com

31. IT and Marketing the Legal Profession inksters.com/ournews

32. IT and Marketing the Legal Profession inksters.com/scotslegalnews

33. IT and Marketing the Legal Profession scotsproperty.com

34. IT and Marketing the Legal Profession shetlandproperty.com

35. IT and Marketing the Legal Profession inkstersgive.com

36. IT and Marketing the Legal Profession blog.inkstersgive.com

37. IT and Marketing the Legal Profession brianinkster.com

38. IT and Marketing the Legal Profession thetimeblawg.com

39. IT and Marketing the Legal Profession youtube.com/inksterssolicitors

40. IT and Marketing the Legal Profession linkedin.com/company/inksters

41. IT and Marketing the Legal Profession linkedin.com/in/brianinkster

42. IT and Marketing the Legal Profession twitter.com/inksters

43. IT and Marketing the Legal Profession twitter.com/scotsproperty

44. IT and Marketing the Legal Profession twitter.com/shetlandhomes

45. IT and Marketing the Legal Profession twitter.com/scotsfamilylaw

46. IT and Marketing the Legal Profession twitter.com/croftinglaw

47. IT and Marketing the Legal Profession twitter.com/thetimeblawg

48. IT and Marketing the Legal Profession twitter.com/brianinkster

49. IT and Marketing the Legal Profession twitter.com/GusMacaulay

50. IT and Marketing the Legal Profession twitter.com/kdsimmonds

51. IT and Marketing the Legal Profession twitter.com/louisefk

52. IT and Marketing the Legal Profession twitter.com/iain_inksters

53. IT and Marketing the Legal Profession peninsulawyer.com

54. IT and Marketing the Legal Profession thetimeblawg.com

55. IT and Marketing the Legal Profession Press Releases Legal Articles Webinars Podcasts Guest Blog Spots Also on other websites

56. IT and Marketing the Legal Profession E-newsletters Crofting Law Blog First Time Buyers Blog Facebook page Moviecom.tv ...and coming soon at Inksters

57. IT and Marketing the Legal Profession Result = A bigger fish in the internet pond

58. IT and Marketing the Legal Profession ‘Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.’ Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg

59. Brian Inkster InkstersSolicitors Glasgow inksters.com/brian