1. Assignment #1
For this project, I decided to review the
websites of Carnegie Museums of Pittsburgh,
and Pérez Art Museum Miami. After carefully
reviewing both websites, I would like to report
that Carnegie Museums of Pittsburgh’s donate
button/link was easy to find on the homepage,
while it was not easy to find the donate
button/link on Pérez Art Museum Miami’s
homepage.
When I first visited Carnegie Museums of
Pittsburgh’s website, I noticed it was a busy
web page, and thought to myself; it won’t be
easy to find the donate button. But despite all the content on the page, I was quickly drawn to the
top three green buttons – and could easily identify the donate button, which is in all caps in a
bold white font that is easy to read. The green buttons make them pop on the all black header of
the page and have a larger font than the navigation bar, helping them stand out.
I visited the rest of the pages of the website and found the donate button in the same spot
throughout all of the subpages. This is a good practice to keep the users happy while surfing
through the website. Happy users tend to make a purchase, if not now, later.
In my opinion, I like that they made the donate button last after the “visit” and “join” buttons. I
think it takes away from feeling like a donation is the only thing the museum wants from my
visit to the website. This encourages site visitors to make a donation. I think the design works
and should capture most visitors willing to donate.
Now for Pérez Art Museum Miami. I visited the website and found it busy, scattered and makes
use of the wrong color combinations. It was not easy to find the donate button/link. I had to
search for it, and use logic to find it. I always look for the main navigation on a website, and can
usually find a link to the donation page from it. So I scoured the navigation and found Join &
Support.

2. I thought to myself; this is where I will find the donate button. So I hovered over the link and the
drop-down menu unveiled the donate button at the bottom of the list, but I found it labeled “give
to PAMM” instead of “donate.” In my opinion, this is a terrible example of a donate button and
left me feeling frustrated with their process.
I would have to say the overall experience on their website was unsatisfactory. The color
combinations are not appropriate, and it’s not easy to read the text in the header images or the
navigation text. A visitor can access the donate button from every web page through the same
navigation. The navigation font is too small and white on images without anything to make the
words pop. This design can frustrate most website visitors, and might discourage making
donations.
I do not have any recommendations for Carnegie Museums of Pittsburgh’s website and was
overall pleased with the experience of finding how to make a donation. I do have many
recommendations for Pérez Art Museum Miami’s website and was unsatisfied with the overall
experience of finding out how to make a donation.
I make the following recommendations:
 Make the donation button stationary in the header area.
 Use a font color that makes it pop to the reader and a size that is easy to discover and
read.
 Rename the button donate.
 Change the font colors in the header images to be easier to read. A better UX can increase
the chances of a conversion.
Of course, this is just a surface review of both websites. The utilization of some great online
tools can help us get a deeper and clearer picture of how visitors are behaving on these websites.
But that is for a later assignment.