This presentation is meant to show how you can harness the power of Facebook for your small business, non-profit organization, or political campaign.

1. The Power of Facebook

3. Perceptions of popularity

5. Average Facebook user is connected to 80 Events, Groups or Pages

6. Average Facebook user creates or shares 90 pieces of content per month

8. Reputation management

9. Brand awareness

10. Customer acquisition

11. Customer retention

12. Event promotion

13. Build relationships

14. Maintain communication

16. What incentives can I offer?

17. Can I add value?

18. What are my goals?

19. Do I have or can I create the necessary content?

20. Who will manage it?

21. What kind of presence should I create?

23. Limited insights

24. One “administrator”

25. No advertising opportunities

26. AGAINST FACEBOOK'S TOS

28. No advertising opportunities

29. Can be public or private

30. Users are limited to being members of 200 groups

32. You can assign multiple administrators

33. Anyone can become a “Fan”

34. Integration with Facebook Places

35. Highly targeted advertising opportunities

36. Integration with Facebook Deals

37. Custom landing tabs

38. In-depth insights

39. So what do I do with this Facebook page thingamajig?

40. Offline Promotion Reference your page EVERYWHERE !

41. To make promotion easier, go to facebook.com/username as soon as you get your 25 th fan for a short URL.

43. Landing tab should not be Wall or Info tabs, if possible

45. E-mail the people in your address book

46. Issue a press release

48. Encourage fans to invite their friends

49. Give people an incentive to come to your Facebook page

51. Post a good mix of serious facts, funny happenings, upcoming events, and other media such as photos or video

52. Check the page often and communicate

53. Be human , don't spam

55. WEIGHT: A weight that Facebook assigns to different types of interactions, such as comments, likes, messages, views, sharing, etc.

56. DECAY: The time factor. As time passes, this factor effectively lowers the overall rank of a piece of content.

57. Facebook Promotion Guidelines You CANNOT condition entry into a contest based on a user providing content directly to your Facebook page. You CANNOT administer a contest that entry is automatic upon becoming a fan of your Facebook page. You CANNOT notify winners through Facebook.

58. Facebook Ads

60. Ads can be shown only to people who meet certain criteria

61. Can also be used to get a general idea of the audience in your area for an offline campaign

63. CPM (cost-per-thousand) is effective if your main desire is exposure to your target audience regardless of if they take a specific online action

65. You can offer Facebook Deals to those who check-in

66. Check-ins are displayed to their friends, which helps increase awareness and perceived popularity

68. Monitor your page closely

69. Develop guidelines for responding to comments

70. Be HUMAN

71. Have fun

72. Managing Comments

74. Not all appropriate comments merit a response

75. Possibly provide more information to support a comment

77. Should be dealt with swiftly

78. Usually don't merit deletion

79. No matter the accuracy level, you may want to lump the media into this group

81. Merit immediate deletion, but no further action

83. Allegations against your organization

84. Should be deleted swiftly

85. Most likely should offer a response to allegations via a press release since the rumors are obviously out there

87. View it as an opportunity to address a problem

88. Your fans will appreciate it

89. Strengthens your relationship

90. Don't let it break down into personal attacks

91. Demonstration & Questions