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PR 313 - Public Relations & the World Wide Web

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Brett Atwood
Brett Atwood

This lecture presents an overview of public relations techniques on the Web. Topics include: Writing for the Web, "chunk" design patterns, "user-generated content," crowdsourcing and social networking opportunities.

BusinessTechnology
1 of 108
PR & the World Wide Web Chapter 13 PR 313
Public Relations & the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supplementary Research Source ,[object Object],[object Object],[object Object]
Limited Human Contact? ,[object Object],[object Object],[object Object]
Preparing Content for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design Issues ,[object Object],[object Object]
“Chunks” Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of “Chunk” Style ,[object Object],[object Object],[object Object]
Web Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Tests ,[object Object]
Overview of Web Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Amazon.com Content Management ,[object Object],[object Object]
Amazon.com Content Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listmania! Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guide Examples ,[object Object],[object Object],[object Object],[object Object]
Visitor Experience ,[object Object],[object Object],[object Object],[object Object]
Customer Reviews ,[object Object],[object Object]
Personalization at Amazon.com ,[object Object],[object Object],[object Object]
Amazon.com Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Automation at Amazon.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: The Amazon.com Homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Commerce Staff Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology People Business People “Dumb idea!” “Do this!”
Electronic Media and E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon.com Design Evolution ,[object Object],[object Object],[object Object],[object Object]
Amazon.com Design Evolution ,[object Object],[object Object],[object Object],[object Object]
Design Evolution ,[object Object],[object Object]
Design Evolution ,[object Object],[object Object],[object Object]
Return of the “Tabs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Efficiency ,[object Object],[object Object],[object Object],[object Object]
Communication is Critical ,[object Object],[object Object]
Anatomy of a Failed Project ,[object Object],[object Object],[object Object]
RealNetworks ,[object Object],[object Object],[object Object]
Content Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rolling Stone Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rolling Stone Radio ,[object Object],[object Object],[object Object]
So Why Failure? ,[object Object],[object Object]
Communication Crunch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model, Anyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In-Class Writing Assignment ,[object Object],[object Object]
PR & the World Wide Web (Lecture 2) Chapter 13 PR 313
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadband Developments ,[object Object],[object Object],[object Object]
Digital Downloading ,[object Object],[object Object]
Media Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BitTorrent Popularity ,[object Object],[object Object],[object Object]
Peer-to-Peer Popularity ,[object Object],[object Object],[object Object],[object Object]
Legitimate Download Services ,[object Object],[object Object]
Movie and Television Downloading ,[object Object]
“ Broadcatching” ,[object Object],[object Object],[object Object],[object Object]
Example of “Broadcatching” ,[object Object],[object Object]
Sweden’s “Pirate Party” ,[object Object],[object Object]
User-created Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TVU Player ,[object Object],[object Object],[object Object]
User-Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visitor Growth in Millions
New Blogging Report ,[object Object],[object Object],[object Object]
Statistics ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Largest U.S. based “blog” sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is Blogging? ,[object Object],[object Object],[object Object],[object Object]
Who is Blogging? ,[object Object],[object Object],[object Object],[object Object]
Older Bloggers ,[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Is it Journalism? ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Is It Journalism? ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Blogging Topics ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Blogging Topics ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Other Hot Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Why Blog? ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Why Blog? ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
The Political Factor ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
The Political Factor ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
The Aggregators ,[object Object],[object Object]
The Aggregators ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Aggregators ,[object Object],[object Object],[object Object],[object Object]
Making Money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Text ,[object Object],[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
“ Moblogging” ,[object Object],[object Object],[object Object],[object Object]
“ Moblogging” ,[object Object],[object Object],[object Object],[object Object]
Moblogs and Breaking News ,[object Object],[object Object]
Popular Moblogs ,[object Object],[object Object],[object Object],[object Object]
Newest Technology ,[object Object],[object Object]
User-controlled News ,[object Object],[object Object],[object Object],[object Object]
Personalized News ,[object Object],[object Object],[object Object]
Peer-recommended News ,[object Object],[object Object],[object Object]
“Open-Source” News ,[object Object],[object Object],[object Object],[object Object],[object Object]
“Open-Source” News ,[object Object],[object Object],[object Object],[object Object]
Mainstream News Dominates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mainstream News Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasts/Audio Blogs ,[object Object],[object Object],[object Object]
Podcast/Audio Blogs ,[object Object],[object Object],[object Object]
Mainstream Media Podcasts ,[object Object],[object Object],[object Object]
Video Blogs -“Vlogs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User-created Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Video Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
15 Seconds of Fame ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“The Dark Side” ,[object Object],[object Object],[object Object],[object Object]
Political Videos ,[object Object],[object Object],[object Object],[object Object]
Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Open-Source” Directory ,[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Social Networking ,[object Object],[object Object],[object Object]

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PR 313 - Public Relations & the World Wide Web

  • 1. PR & the World Wide Web Chapter 13 PR 313
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