1. Inbound Marketing
Bret L. Simmons, Ph.D.
Wordpress Workshop, May 5, 2012

2. Main Points Today
1. Inbound marketing is a huge
opportunity
2. Being searchable and shareable is
good for your business
3. Proper operating principles are the
key to success

11. Brand Value
If people don’t select
you, spread the word
about you, or pay a
premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

12. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

13. Brand Value
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

14. Why You?
Why Now?

15. New business card
www.namecheap.com

16. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

17. Social Media
You must be personal and conversant

18. Lead with value
Wrap the personal around your value

21. HUB

35. Inbound Marketing
Examples
Tahoe Mountain Sports
Campo Reno
The Abbi Agency
Surratt Law
Reno Realty
Pharmacy Development Services

36. More Examples
All of these are former students
My Time As Mom
Project Snowskate
Vicki’s Home Contracting Help
Atmosphere Dive Apparel
Kristin Stith
Tiffany Brown
Cory’s Lawn Service
Tough Motivation

37. Questions?

38. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576