Mais conteúdo relacionado Semelhante a Branding overview (9) Mais de Bret Simmons (20) Branding overview3. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons 6. Excellence is a form of deviance DO things your peers are not willing to do 8. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin) 10. Value What you can do uniquely well to help others address issues or solve problems that matter to them. 47. What to blog about? Own your own business Work for someone else 48. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://sharonmarkovsky.wordpress.com/ http://professionaltrainer.wordpress.com/ http://www.dream2clean.com/ http://blog.kemplerdesign.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/ http://www.riverpoolsandspas.com/ http://thephotoenthusiast.com/ http://www.biggby.com/ http://www.sandsregency.com/