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Personal
   Branding
  Bret L. Simmons, Ph.D.
ISM-NV September 20, 2012
Main Points Today
1. Personal branding is a huge
   opportunity and responsibility
2. Being searchable and shareable is
   good for your business
3. Proper operating principles are the
   key to success
Personal Brand
If people don’t select you,
  spread the word about
  you, or pay a premium for
  your services, it’s because
  they don’t recognize your
  value.
                   (Seth Godin)
Value
What you can do uniquely
 well to help others
 address issues or solve
 problems that matter to
 them.
Personal Brand
1.Who are you?
2.Who do you want to
  help?
3.How do you want to help
  them?
Why You?
Why Now?
New business card




   www.bluehost.com
New business card

1. Associate your name and face
   with your value
2. Create content and
   connections that will get you
   indexed and ranked for your
   name and value
Branding ISM-NV
Branding ISM-NV
Social Media
You must be personal and conversant
Lead with value
Wrap the personal around your value
Name, Picture, Purpose
 •   E-mail, Google Profile
 •   Linkedin
 •   Blog
 •   Twitter
 •   Facebook
 •   Other (Pinterest)
Bret.simmons@gmail.com
bret@bretlsimmons.com
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Branding ISM-NV
Blogging
• Micro publishing platform
• Force yourself to become
  part of the conversation
• Best damn marketing tool
• Free
• Video
Branding ISM-NV
Branding ISM-NV
What most companies think
1. When we get started, people will
   show up
2. Well, we gave it a couple months,
   and no one showed up, so let’s quit

Falls & Decker, 2011
The Reality
• It takes at least SIX MONTHS
  before you will start seeing any
  demonstrable results and success
  from your blog

Falls & Decker, 2011
The Fundamentals
•   Listen first
•   Be responsive
•   Be honest
•   Provide value
•   Sell last

Falls & Decker 2011
Remember
• Social media marketing is about building
  relationships, not receipts. The receipts
  will come, but only if you invest the time
  and attention it takes to build
  relationships with your customers. Think
  lifetime value, not sale value

Falls & Decker, 2011, p. 180
Examples
•   Cody Witt
•   Lisa Drake
•   Jessica Torres
•   Tiffany Brown
•   Kati Nelson
•   Samantha Conway
•   Kristin Stith
•   Tahoe Mountain Sports
Questions?
Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576

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A flour, rice and Suji company in Jhang.
 

Branding ISM-NV

  • 1. Personal Branding Bret L. Simmons, Ph.D. ISM-NV September 20, 2012
  • 2. Main Points Today 1. Personal branding is a huge opportunity and responsibility 2. Being searchable and shareable is good for your business 3. Proper operating principles are the key to success
  • 3. Personal Brand If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  • 4. Value What you can do uniquely well to help others address issues or solve problems that matter to them.
  • 5. Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
  • 7. New business card www.bluehost.com
  • 8. New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
  • 11. Social Media You must be personal and conversant
  • 12. Lead with value Wrap the personal around your value
  • 13. Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
  • 24. Blogging • Micro publishing platform • Force yourself to become part of the conversation • Best damn marketing tool • Free • Video
  • 27. What most companies think 1. When we get started, people will show up 2. Well, we gave it a couple months, and no one showed up, so let’s quit Falls & Decker, 2011
  • 28. The Reality • It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog Falls & Decker, 2011
  • 29. The Fundamentals • Listen first • Be responsive • Be honest • Provide value • Sell last Falls & Decker 2011
  • 30. Remember • Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value Falls & Decker, 2011, p. 180
  • 31. Examples • Cody Witt • Lisa Drake • Jessica Torres • Tiffany Brown • Kati Nelson • Samantha Conway • Kristin Stith • Tahoe Mountain Sports
  • 33. Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576