Discover how to create and optimize your online professional brand and seize control of what people see in search results when they look for you. This presentation from DMA 2014 looks at essential tips for managing your social media profiles to boost your career.
http://www.vivastream.com/events/dma2014/sessions/identity-career;jsessionid=196BE0EE5D2E649C97870F8ABD8A852F.node1
1. Using social media to establish
your professional identity and
benefit your career
Brendan Dodds
Social Media, Search and Advertising Leader
EY
26 October 2014
2. The power of social media
Networking
Building
reputation
Learning
3. The power of social media
Networking
Building
reputation
Learning
4. What do we mean by a network?
• Supportive system of people with a common
interest
• Often used for sharing information
• People, not technology
• Connections and relationships
6. Who is a “right” connection?
• People who you care about
• People who influence you
• People who share useful insights
• People who value your insights
7. When to accept a connection
Anyone at all – open networking
Would they recognize your name?
Have you met them in person?
Would you give them
your cellphone no.?
8. How to get more followers
Leak a sex tape
How to get the right followers
• Contribute!
9. A good contribution
Relevant
Contribution
Useful
Insightful
Authentic
Accurate
Distinctive
10. You don’t have to create to add value
Stuff
Creators
Selected
stuff
Curators
Commentary
on stuff
Commentators
Valued
stuff
Consumers
11. The power of social media
Networking
Building
reputation
Learning
12. Learning
Tools
• News
• Information
• Skills
People
• Insights
• Shared
information
• Behaviors
13. Great tools
• Flipboard
• Paper
• Google News
• LinkedIn Today
• SlideShare
• Twitter (use lists)
• RSS Readers
14. Great people
• Your coworkers
(on professional networks)
• Your boss
• Industry peers
• Anyone who shares useful, relevant information
15. Where do you want to be in 3-5yrs?
• Who do you want to be?
• “Dress for the role you want”.
• Observe and learn from their behavior. Use the tools
they use.
• Network and collaborate with them.
• Find the value you can add to them.
16. Learn to listen. Listen to learn.
“I like to listen. I have learned a great deal from
listening carefully. Most people never listen.”
Ernest Hemingway
17. The power of social media
Networking
Building
reputation
Learning
18. Personal brand
You’re hired (in part) for
your reputation
Your digital reputation
• has never been more
visible
• has never been more in
your control
Interview
technique
Education
Resume
Your brand
19. Digital handshake
• 94% of recruiters rely on social recruiting
• 93% use LinkedIn to search, contact, and keep tabs
on candidates
• 65% use Facebook and 47% use Twitter to promote
company culture
• 18% use Twitter and 25% use Facebook to vet
candidates after the interview process
Source: Jobvite survey, 2013
20. Clean up
1. Google yourself (log out first)
2. Assess the results
3. Improve the results
4. Monitor
22. Managing your digital reputation
Fix the
bad stuff
Improve
existing
stuff
Add more
good
stuff
23. Add more good stuff
• Create great content
• Establish new profiles (selectively)
• Organize your online presence
24.
25.
26.
27. Improve existing stuff
• Update social profiles
• Optimize social profiles
• LinkedIn
• Google +
• Understand and lock-down
privacy settings
28. Fix the bad stuff
• Delete or replace what
we control
• Can we influence what
we don’t?
• Add good stuff
• Learn from it, smile
and move on
flickr.com/arvindgrover
29. Improve your LinkedIn profile
• Add a good photo
• Fix your headline
• Build out your network
• Always personalize invitations to
connect
• Fine-tune your summary and
current role
• What do you want to be known for?
• Keyword optimize
• Show some passion
• Turn off unwelcome emails
Hello?
30. Social media guidelines
A few healthy assumptions:
1. Assume your colleagues are following you
2. Assume you’ll be quoted in the media
3. Assume you’re talking about a client
4. …and don’t do anything stupid
31. In closing
Social media offers a differential advantage in your
career.
32. Thanks
Get in touch: @BrendanDodds
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