Rules Of Engagement

Rules of Engagement On-Page Search Engine Optimization For Ecommerce Websites

Rule #1 Content is King ,[object Object],NOTE – Generally, the earlier content appears on a page, the more weight it is given by search engine spiders. Content ideas include: Benefits of the product to the consumer (Why should he/she buy this product?) Description of the product including features (What makes this product special?) Product specifications (How does this product meet the consumers needs?) Benefits of purchasing here and now (Why should the consumer purchase at this time and from your company?)

Rule #2 Do your homework ,[object Object]

Research your website – utilizing tools such as Google Webmaster Tools and SEM Rush will tell you what terms a website is already ranking well for and what needs improvement. Even with SEO, you need to know where “Point A” is before charting your course to “Point B”.

Research keywords to utilize valuable space for high-traffic search terms. Google keyword tool is an excellent place to begin. Remember to look for synonyms of your main keywords that could yield even more traffic. The keyword suggestion feature of the keyword tool is invaluable for this task. ,[object Object]

Rule #4 Utilize all on-page coding techniques. ,[object Object],NOTE – CSS styling can control the size of the heading tags so that it appears the same size as your other text for continuity. NOTE – The h1 tag is given more weight than the h2 tag so be sure to use it for your most important keyword for that web page.

Rule #5 Continuity Rules – Even behind the scenes. ,[object Object],The title and meta tags are equivalent to a road map for search engine spiders; assume that if you give poor directions, the spider will get lost and lose interest in not only that page but the entire site.

Rule #6 Remember the consumer – It is critical to weave your keywords into content that will hold the attention of the website visitor and convince them to buy. ,[object Object],[object Object]

Determine the amount of increased organic traffic to the site.

Determine the conversion rate of the website

Determine the financial ramifications of your optimization efforts. ,[object Object],[object Object]

Rule #10 More homework – Search engine algorithms (rules) do change and it is necessary to stay up to date on these changes so that adjustments in optimization can be made swiftly to maximize opportunities that arise from these changes.

Rule #11 Confused? - Hire a professional. SEO is so critical in ecommerce success that it needs to be of the highest priority and if not understood should be placed in the hands of someone that knows what they are doing.

Rules Of Engagement

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Rules Of Engagement