My presentation for #SMC055 Social Media Club Apeldoorn on NU.nl and the impact of mobile & future devices on media.

1. The Future of Media
“Innovation through
inspiration”

2. Over mij
12-5-2014 NU.nl presentatie 20122

3. Over NU.nl
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4. 4

5. 12 May 20145

6. 
–





NU.nl weetjes
6

7. Media times
are
changing
7

8. Times are changing
“From news scarcity towards news abundance: either be a platform or a choice
Print
Digital news
Print
Digital news
Digital news
Digital
Magazines
Digital news
Scarcity
Mass-market dynamics
Abundance
Individualistic-market dynamics
We are here
But what will
it be in 2020
Competition for customers is becoming more intensive.1.
Markets are becoming more fragmented.2.
Differentiation is becoming more difficult.3.

9. Everything becomes mobile & mobile changes everything
Media time consumption share US
9
45%
25%
17%
9%
7%
4%
44%
26%
16%
8% 8%
6%
43%
26%
15%
7% 7%
9%
42%
26%
14%
6% 5%
12%
38%
20%
12%
4% 5%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
TV Online Radio Print Other Mobile
2009 2010 2011 2012 2013
Source:emarketer/BusinessIntelligence– August 2013 in US
It is essential to understand, utilize, grow and monetize mobile
Mobile advertising revenues are expected to grow with 26% to even 50% in certain forecasts

10. Bron: AdAge Digital by Jon Steinberg 21 November 2012

11. 11

14. Relevance – content & context
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16. Relevance – personalize
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17. 17

18. The Future of
NU.nl
18

19. Say hello to the omni-channel consumer
19

20. Day of NU.nl pageviews – platform use
20

21. Relevance - news & more
21
More moments Personalized content

22. NUlab – personalized push
22
Bron: NRC

23. MENU: “NU.nl to your taste”
Fully adjusted to the user, based on location, behaviour, preferences and
device
23

24. The Future
of
Devices
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25. The Third Wave of Mobile

27. Smartwatch

28. Smartwatch
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29. Google Glass

30. Content creëren
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32. NUfoto Glass applicatie
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34. Keeps you in the world
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35. Commands
Commands

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Contextual trigger
Microinteraction
Action

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39. Impact op media
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40. Context is key
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41. Media op Glass
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45. The Future
of
Business Models
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46. Pay per gaze?

47. Pay for personalised services

48. The future of advertising

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50. Data is the new oil

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52. The Future of Media
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53. Curious about the
Future of Mobile?
Just watch..

54. Content as a service

55. VRAGEN?
@brechtjedeleij
brechtje@nu.nl