The document summarizes key insights from conversations about the GeekRetreat event in January 2009: - Over 990 conversations discussed the event positively, with 27 mentions per day on average. The volume of conversation spiked around the event dates and remained high for a week after. - Sentiment following the event increased in positivity by 42%, showing the community found value in it. - The vast majority (67%) of conversations discussed the event with mild positivity, while 26% strongly endorsed it and 5% actively praised it. - Higher influence authors spoke more positively about the brand than less influential authors, meaning positive discussions reached more people. - 94% of conversation came from consumers

1. t GeekRetreat (January 2009) contact @ brandseye.com

4. Conversation Volumes

6. Sentiment Distribution

9. Sample Consumer Mentions of High Influence

10. Sample Consumer Mentions of High Influence

11. Media Distribution

13. Sample Press Mentions

14. Domain Distribution