2. Who We Are
Brand promoter company based in the heart of Rohtak – Haryana, has been growing
substantially into many market. Brand promoters provides advertisers with a unique
mix of exciting advertising spaces along with innovations in various malls and
multiplexes across India. Brand promoters continues to reach across the country as an
ambassador for advertising space planner.
Our wide range of advertising spaces, innovative ideas and creativity supports
growth through effective advertising for our esteemed clients. Our mission is to
continue to reach new audiences and influence. Their views about products being
advertised. Brand promoters allows you to reach out in a multiple of ways to the
consumer so they are surrounded by your message leading them to not only take
notice, but not forget what they have seen translating into a campaign for you that
carries your message with them all the way to the product decision making moment
of purchase.
Our innovated techniques and approach have put us at the forefront of advertising
space planning; whether it is malls, multiplexes or hoardings brand promoters is an
open resource for direct clients, agencies and media marketing firms to reach the best
advertising locations across India. The media devices used by us have been
acknowledged as the best for advertising.
5. Business, Stay and Entertainment are what one would experience at “SkyTech” a
mixed use development project. Spread across 1,00,000 sq ft. and in three floors . This
development is located in Rohtak . The developments consists of three distinct facilities
which includes retail , food & entertainment . The retail space hosts premium national
and international brands along with a mix of hypermarket and departmental stores.
SkyTech Mall – Sec-3 , Rohtak
The Mall is situated in the Heart of Rohtak , Sector-3
Mall caters to a population of 10 lakhs
The Mall is the first & only Mall Multiplex in the City ,
Rohtak is hub of Colleges and educational institutes .
SkyTech Centre averages 40000 visitors per week During peak periods, footfall
can average up to 1,00000 visitors per week .
Home to Rohtak University on over 400 acres with thousand of students
6. SkyTech Shopping Centre is one of Rohtak’s leading shopping destinations. The centre
is strategically located between sector 3, the NH main road from Sonepat to Rohtak
and the N7 main road to Bye Pass which gives shoppers and surrounding cities easy
access to SkyTech Mall. The centre’s bright, wide mall space, combined with it’s first
class facilities and continuous high footfall, make it the ideal platform for you to
promote your product or service.
Average visitor spends about 1 hour and 16 mins in the centre Core Shoppers (85% of
total shoppers) reside in : Sectors, Model Town, DLF, Mansrover Colony-15% of total
shoppers reside in outer catchment areas including quilla road, Arya Nagar, Jhajaar
Road etc
SkyTech Mall – Sec-3 , Rohtak
49. Who are malls shoppers?
Socio-demographic profile
• Age: (19-25 – 18%; 26-35 – 41%; 35-45 – 29%)
• Sex: 35% male: 65% female
• Education: secondary 45%; university 43%; students12%
• Incomes: mid or high
• Working status: 62% full day occupancy
• Professional Status: 42% qualified workers; 33% specialists having university
degree
• Social status: mid or high level
Way of life
• 63% watch TV daily
• 36% listen radio daily
• 12% read press at least twice weekly
• 96% use mobile phone
• 71% live well and very well
• 50% were on a holiday in the last 2 years
• 4% do the shopping min 6-7 times monthly
• 55% go to a restaurant min 10 times monthly
• 45% use internet daily
50. BTL activities
Promotional Events
Sampling
Product Exhibitions
Consumer interaction is becoming an essential component of the pre-
purchasing process and Malls are rapidly becoming the optimal venue to
interact with potential customers. Sampling & Kiosk demonstrations provide
beneficial interaction and obtain immediate feedback in order to improve the
consumer purchase and Brand’s experience
Benefits
The marketer can use a comprehensive database to contact and interact with
consumers
Ability to target specific target groups or locations and areas
Access to experienced professionals in staffing , production & logistics who
understand the Mall environment
Provide samples and coupons to provoke purchase decisions
51. Mall Advertising- Mall Ads are emerging as one of the famous modes of brand
promotion through OOH media. Reaching out to customers who visit the malls for
shopping, dining or leisurely purposes, mall advertising represents the new age
mode of brand promotion. One of the advantages of mall ads is that these ads
easily hit the eyeballs of customers thereby conveying the brand message. The
future of mall advertising seems lucrative with many more shopping malls coming
up in the next few years. Mall Advertising reaches consumers at or just before
point of purchase. Long dwell times give these active shoppers extended
exposure time to advertising displays. Mall Advertising offers the ability to target
consumers who are in the “buying mode.”. Eye popping, full color backlit displays
can deliver a clear and dramatic advertising message. Mall displays are typically
positioned at eye level, in a clean & uncluttered environment.
Why Mall Advertisement
52. Out of home advertisement covers a large portion of advertisement mediums .
Following mediums of advertisement are available :-
Mall Advertisement Hoardings
Newspaper Online Marketing
Magazines Flyers
Yellow Pages Signage
Radio In Store Marketing
Television Social Media
Direct Marketing SEM (Search Engine Marketing)
Tele Marketing Print
WHY OOH
53. Please feel free to call us anytime ,
for any further information or requirement
Looking forward for mutual beneficially relationship
Brand Promoters
12, Asaram Market
Chottu Ram Chowk, Rohtak-124001
Contact No - 9068686868
Email- pankaj@brandspromote.com
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