You have heard that mobile is here. What does that mean for your small to medium sized business? This is the presentation that I have given at the Small Business Expo in Chicago and New York City

1. Mobile is here……
Now what?
July 24th, 2014
Brandon Tompkins
Senior Manager of Mobile Products
Dex Media

2. Today’s discussion
• It’s a Mobile World
• User’s needs on the go
• BIG ideas on small screens
• Must do’s to be a “mobile” friendly SMB
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3. It’s a Mobile World
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4. Mobile is about being CONNECTED
• asd
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5. Mobile…..its GROWING…..
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6. Who is your MOBILE audience
•90% of all American adults have a cell phone
–18-29 – 98% have a cell phone
–30-49 – 97% have a cell phone
–50-64 – 88% have a cell phone
–65+ - 74% have a cell phone
•58% of all adults have a smart phone
Source: Google
•So who is your audience?
•EVERYONE! 6

7. Mobile users crave local information
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8. NOW WHAT?
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9. Mobile “friendly” websites
•If you do not have a mobile ‘friendly’ website,
your number priority is to get one.
– Understand how your customers
currently interact with your site.
–Adapt your value proposition to
customer needs
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10. 3 Rules of of mobile content
–Timely
–Relevant
–Actionable
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11. M “dot” site vs responsive design
•M “dot” websites are a separate website that you
create specifically for the mobile traffic.
•Responsive website design enables you to
optimize your website for different screen sizes
without a separate website.
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12. 12

13. 13

14. • asd
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15. Mobile Apps
• Over 900K apps
• Over 850K apps
• Over 220K apps
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16. To app or not to app
•BIG different between mobile web and mobile
apps
–Mobile websites = Discoverability
–Mobile apps = Customer Retention
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17. Mobile Advertising
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18. SEM & SEO are for mobile too
•Content is key
•Update often and keep it relevant to your target
audience
•Don’t forget about speed
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19. Mobile + Social = Success
• Mobile Monthly Active Users = 184 million
Source: Twitter 2014
• Facebook reports 1 billion active users on mobile
devices
Source: Facebook 2014
» 41% of LinkedIn users access the site from mobile
devices
Source: LinkedIn 2014
•88% of SMBs in hyper growth use social media to generate word of mouth
about their company.
Source: HubSpot 2014
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20. Email’s are on the MOVE
• 43% of all email is opened on a mobile device
Source: Litmus
• Format is a must
–Shorter
–Less Clutter
–Links to longer content
–Enable Social Sharing to drive CTR
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21. Text messages are INSTANT
• It takes 90 minutes
for the average
person to respond
to an email.
• It takes 90 seconds
for the average
person to respond
to a text message
• Source:CTIA
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22. 4 out of 5 SMB’s have no Mobile Marketing
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23. Top things YOU can do to be mobile
ENABLED
• Have a “VERY” friendly mobile website
– To App or not to App…
• Run MOBILE specific campaign for SEM
• Use Social Media FREQUENTLY and often
• Always FORMAT customer emails for mobile
devices
• Use Text Messaging programs to enhance
LOYALITY programs
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24. Let me help you take a hold on MOBILE
– #Konkins
– blog.dexmedia.com
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