Knowing the social media and branding tools the pros use is great. The only thing is, it’s not going to get you very far if that’s all your relying on. In order to use the tools to the best of their ability, we need to add some grease to them. Not physical grease, I’m talking about enthusiasm and personalization grease. Everything in life needs grease: tires, nuts and bolts, door hinges, and everything else you can imagine. The same holds true for what you do in your branding efforts through your social media channels. You are the grease, yes, you. Your personalization, your genuine passion, your effort, and your willingness to help without receiving back anything in return is your grease.

1. People Say, If They Knew the Tools
the Pros Used to Build Their Brands,
They Would be More Successful: You
Need the Grease as Well

2. Knowing the social media and branding tools the
pros use is great.

3. The only thing is, it’s not going to get you very
far if that’s all your relying on.

4. In order to use the tools to the best of their
ability, we need to add some grease to them.

5. Not physical grease, I’m talking about
enthusiasm and personalization grease.

6. Everything in life needs grease: tires, nuts and
bolts, door hinges, and everything else you can
imagine.

7. The same holds true for what you do in your
branding efforts through your social media
channels.

8. You are the grease, yes, you.

9. Your personalization, your genuine passion, your
effort, and your willingness to help without
receiving back anything in return is your grease.

10. Remember the story of the old man and the
teenager that have a contest to see who can
chop down a tree faster?

11. The teenager spends all day continuously
chopping at the tree, while the old man chops at
the tree, stops for an hour, gets a drink,
sharpens his axe blade, then goes back to
chopping.

12. Do you understand the story here?

13. The old man is sharpening and greasing his
blade to actually chop faster.

14. You need to do the same thing with the tools
you use in your branding efforts.

15. Everyone has the same tools available to them,
it’s those that grease the tools and use them to
their maximum ability that find ultimate
success.

16. You don’t have to listen to what I’m sharing
here, but I can tell you from personal
experience, when I started adding grease to the
tools in my toolbox, things really took off.

17. One other thing that really helped me turn my
branding around was focusing on less tools and
really working the tools I did use, to their
maximum ability.

18. In some cases I find that when I focus on less, I
actually get back more. It sounds crazy, but I’m a
little crazy, so it’s a perfect fit.

19. My recommendation is that you select a handful
of tools, test them out, and I mean more than
just logging into the site and doing one thing.

20. Grease the tools up, learn from them, and see if
they can work for you in the long run.

21. What works for one person may not be right for
you, make your own tool recipe, add your own
grease to it, and figure out a way to maximize
the tools to the best of your ability.

22. This all being said, if you need some suggestions
or help in actually figuring out what tools may
work best for you, please reach out to me
directly via my 90DayEntrepreneur site.
Thanks, Brandon
90DayEntrepreneur.com/contact