Laura is a licensed real estate agent with over 12 years of experience. She is currently the president of the local realtor's association and maintains ongoing training to stay up to date on laws and market trends. Her agency, Hastings, Johnson, & Nelson, has been in business for over 40 years and prides itself on teamwork, technology, and trust. Laura emphasizes using careful market analysis and strategic online and offline marketing to get homes sold efficiently. Her process involves negotiating offers, managing paperwork, and helping clients celebrate once the transaction closes.
3. Intro
Experience
Licensed in South Dakota since 2005 (Iowa since 2008)
12 Years Prior Management experience
3 Years Landscape Design
Previous rehabbing experience
Credentials/Training
Current President of the Realtor Association of
the Sioux Empire
Leaders Choice Training/Team Leader
Ongoing continuing education to keep up on
current laws and issues
4. Tradition
Don Hastings established the firm in 1973, built on the foundations
of training, technology, team effort, and most of all trust. Our
success over the years has proven that making “The Right
CHOICE”, HJN REALTORS, ensures long term success for our
clients. Our Passion isn’t selling homes, its helping our clients
achieve their dreams
HJN “The Right CHOICE”
One of the most important personal and financial decisions you
make in your life is buying or selling your home. You want to
make the right decisions. The first one should be choosing the
right real estate firm. Hastings, Johnson, & Nelson is
“The Right CHOICE”
5. The 6 things that need to
be known about how I sell
your home.
6. 1. There is no I in TEAM
We bring it together so you don’t have to!
7. 2. Real estate principles and processes
You shouldn’t have to worry about
everything throughout the process and
wonder if things are being done right, that’s
my job.
8. Resources Buyers Find Useful
Reme
m
sale o ber that a
m
n the
intern ajority of t
estate
h
et are
agent
place e homes fo
d ther
e by a r
real
Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers
9. 3. Research your home’s value and provide
a CMA(competitive market analysis)
The equity in your home is too important
to gamble with guesses. That’s why I
must take careful measure to come to the
correct price range.
10. A CMA is also……
To assist you in determining the correct asking price, I have provided you with a
comprehensive market analysis of comparable properties that have been recently offered for
sale in your Area,
This analysis is based strictly on homes that can be considered similar to yours, and have been
specially prepared for you.
By carefully studying the comparable property locations, features, and the terms under which
they are offered, we can develop a clear picture of the potential market for your property.
By looking at the properties currently listed, we can see exactly what alternatives a serious
buyer has to choose from. We can be certain that we are not under-pricing the property.
By looking at similar properties recently sold, we can see what homeowners have actually
received over the last few months. This is what lending institutions consider when
determining how much they will be willing to lend a buyer for your home.
12. Keys to Selling Your Home
• Price the Listing Right (CMA)
• Your home has to be on the Internet
• Use the best online & offline tools
• Open Houses
• Full time real estate agent
13.
14. Home Buyers Are Online
41% of Buyers First Found
House They Purchased on
the Internet !
95% used Internet in
18 to 44 age group
If you are wondering
Age 45-64 87%
Age 65+ 62%
Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers
18. Where are Buyers Finding Their Home?
18
Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers
19. www.BrandonMartens.com
My Contact Info Here
Almost 90% of Buyers use the Internet to search for a home. Don’t
let yours be left out…
The virtual Tour gets linked to Realtor.com, my websites and the MLS for maximum exposure!
21. Marketing Plan
I am committed to offering the highest standards of service to all of my clients. To assure you that
your property is marketed to its fullest potential, and obtain the highest possible market value, the
following will be completed:
STANDARD SERVICES:
•Area Pricing Analysis (Competitive
Market Analysis)
•Multiple Listing Service
•Yard Signs and Feature Sheets
•Local Advertising
PERSONALIZED SERVICES:
•Educating you to current market
conditions
•Customized marketing plan
•Network entire REALTOR community
•Public open house
•Follow up on showings
•Promotion to the general public
•Website advertising:
BrandonMartens.com
HJNteam.com
Homeviewsiouxfalls.com
Realtor.com
Realtor.org
Argusleader.com
Craigslist.com
Plus Many Additional Property Websites…
•Market condition updates throughout listing
period
•Agent attendance for all contract offers
•Follow through on all contract contingencies
•Real estate experience in the market area
22. Some reasons why HOMES DON’T SELL
· Over-priced for a market that has become very competitive.
· Over-priced for the condition of the home.
· Lack of cooperation from seller or tenant.
· Lack of communication between the agent and the seller.
· Poor staging prior to listing
· No terms offered by seller to help with the financing-if
needed.
· Sign and lock box are not on the home
23. 5. Offer comes and the fun begins
• Negotiate the purchase or sale of your home
• Take initiative on all the paperwork and tasks needed
to comply by state and national standards
• Help close the transaction