1. Dirty Docks
Brandon Killius
Principles of Entrepreneurship
MAN 3802

2. Problem
There are thousands of
waterfront homes who’s
docks are falling apart.
Constant cycles of wet/
dry, expansion/
contraction causes wood
to warp, crack, split and
turn that unsightly gray
color

3. Solution
Mission - To provide the best customer
experience possible by performing a
professional service at an affordable price.
Vision - Is to become Tampa Bays leading
deck and dock restoration company with
products and services that set higher
standards.
Value – To build long-term relationships by
continuously exceeding our customers
expectations.
Strategy - Capitalize on sales by means of
advertising, work ethics, and our price.

4. Industry and Target Market
• We would be in the marine construction
industry and our target market would be open
to anyone with a deck and/or dock.
• According to the U.S. Bureau of the Census,
Florida was the number one state with the Most
marinas and the state with the highest revenues
from marinas.

5. Statistics
• According to the Home Safety Counsel; there
are over 40 million decks in the U.S. and over
half of them are in danger of collapse.
• In 2010 there were twelve recorded collapsing's,
injuring ten and killing at least 1.
• In 2010 they conducted a study with over 1,000
consumers nationwide
• Of the 1,000+ consumers studied 10% admitted to
never checking their deck or dock for structural
damages.
• 20% of the consumers said they had never cleaned
their deck and an even greater number hadn't
stained or sealed their deck or checked for
splinters and popped nails.

6. Competition / Competitive
advantage
Our main top three competitors are:
Heritage Docks
Gulfside Docks
DeBaylo Marine
Brads Custom Docks
D&J Marine

7. Swot
Strengths Weaknesses
Creative
New to the industry
Dedicated / Hard Working
Opportunities Threats
Continued Services
Competition
(Service Department)
Red Tape (licensing)
Mailers (service reminder)
7

8. Marketing and Sales
Internet Newspaper /
•www.Dirty-Docks.com Magazine
•Facebook •The YCE Navigator
•Twitter •Gulfport Gabber
•Beach Beacon
•Blogger
•St. Petersburg Times
•Craigslist •The Florida Mariner
•Angies List
•Google Business
solutions Office Advertising
•Pens
•Coffee Mugs

9. Marketing and Sales
Apparel Physical Advertising
•T-Shirts •Aluminum Plate at the end of the
•Hats dock
•Coosies •Magnets on doors of vehicle
•Frisbee's •Rear window of truck
•Stickers
•Signs on trailer
•Water proof business card holder

10. Income Statement
Dirty-Docks 2011 2012 2013
Revenue 77,600.00 88,464.00 106,156.80
COGS 30,500.00 34,770.00 41,724.00
Gross Profit 47,100.00 53,694.00 64,432.80
Rent 10,200.00 10,200.00 10,200.00
Wages 31,500.00 35,910.00 43,092.00
Office Supplies 2,000.00 300.00 300.00
Advertising Expense 7,000.00 500.00 500.00
Fuel Cost 2,400.00 2,400.00 2,400.00
Insurance 1,500.00 1,500.00 1,500.00
Total Expenses 54,600.00 50,810.00 57,992.00
Net Income -7500.00 2,884.00 6,440.00

11. Operations & Milestones
Task Completion Date
• Occupational Licensing • May 2011
• Completed Cash Flow Analysis • February 2011
• Advertising February 2011
• Update Business Acct. as an LLC, • February 2011
or corporation.
• Re-File Business as an LLC • February 2011
• Obtain EIN number (IRS.GOV) • February 2011

12. Sources
• TVB, NEILSON MEDIA Research Custom Survey 2006
• "States with the Highest Revenue from Marinas, 1997 "
Economic Census, U.S. Bureau of the Census, http://
factfinder.census.gov, 1997. Business Rankings Annual 2001.
Gale Group, 2001
Reproduced in Business and Company Resource Center.
Farmington Hills, Mich.: Gale Group, June 2002. http://
galenet.galegroup.com/servlet/BCRC
• "States with the Most Marinas, 1997 " Economic Census, U.S.
Bureau of the Census, http://factfinder.census.gov, 1997.
Business Rankings Annual 2001. Gale Group, 2001
Reproduced in Business and Company Resource Center.
Farmington Hills, Mich.: Gale Group, June 2002. http://
galenet.galegroup.com/servlet/BCRC