1. 1
Market:St. Louis, Missouri
FieldRepresentative: Brandon Dennis
Universities Reached: Webster University
ACTIVATION 1: GALAXY RADIO (WEBSTER UNIVERSITY) PRIZE PACK
GIVEAWAY
Venue: Galaxy Radio’s Facebook Page
Description: The Galaxy Radio of Webster University promoted THE NIGHT BEFORE on their
radio station and the station’s Facebook page (711 likes). The station asked callers to call-in to
win a prize pack from THE NIGHT BEFORE by answering the question, “What other film did
Joseph Gordon-Levitt and Seth Rogen star in together?” The first person to call in won the prize
pack. On the Galaxy Radio’s Facebook page, they held a trivia contest for a prize pack from THE
NIGHT BEFORE which included promotional items.

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ACTIVATION 2: THE NIGHT BEFORE WILD POSTINGS
Venue: Webster University, Fontbonne University, Saint Louis University, St. Louis Community
Colleges ,Washington University – St. Louis and University of Missouri – St. Louis
Description: THE NIGHT BEFORE was promoted on campuses in the St. Louis area including St.
Louis Community Colleges, Webster University, St. Louis University, Washington University – St.
Louis, Fontbonne University, and the University of Missouri – St. Louis. THE NIGHT BEFORE mini
posters were displayed on campus bulletin boards in various resident buildings, class buildings,
quads, student centers and dining halls. College radio stations at Webster University, St. Louis
University, and the University of Missouri - St. Louis distributed mini posters to listeners at their
locations.

3. 3
ACTIVATION 3: PHI LAMBDA PHI UGLY SWEATER PARTY
Venue: Missouri Baptist University
Description: Members of the Phi Lambda Phi Fraternity of Missouri Baptist University hosted an Ugly
SweaterPartyfortheirmonthlysocial gathering.The partygotthe brotherstogetherto bond and watch
college football while havingagreat time. A rep was there to hand out THE NIGHT BEFORE mini posters
and screening passes to the group for putting the ugly sweater party together. The guys thought the
movie looked hilarious and were eager and excited to see it before the movie hits theaters.

4. 4
ACTIVATION 4: DINGHO ENTER TO WIN BOX
Venue: Dingho
Description: Dingho is a Chinese restaurant located in the Webster Groves area just off of
Webster University’s campus. The restaurant is very popular among Webster students and
within walking distance from the school. A rep dropped off an Enter To Win box at Dingho for
guests to enter for a chance to win a prize pack from THE NIGHT BEFORE which included a t-
shirt , THE NIGHT BEFORE mini-poster and a pair of passes to see THE NIGHT BEFORE at the
advanced screening in St. Louis.

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ACTIVATION 5: THE CURRENT (UNIVERSITY OF MISSOURI – ST. LOUIS
WEEKLY PAPER)
Venue: University of Missouri – St. Louis
Description:The Currentfeaturedapromotional ad(5x5 – Color) intheirNovember16thedition.The
promotional adinvitedstudentstodownloadscreeningpassesforouradvancedfilmscreeninginSt.
Louis.

6. 6
ACTIVATION 6: TROPICANA LANES COLLEGE NIGHT
Venue: Tropicana Bowling Lanes
Description: Tropicana Lanes is a bowling alley centrally located in between Webster
University, Fontbonne University, Washington University, and St. Louis Community College –
Forest Park in the greater St. Louis area. On Wednesday nights they offer specials and deals
specifically for college students. A rep was there to hand out THE NIGHT BEFORE ugly sweater
cozies, lip balm and mini-posters to college students bowling the night away.

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ACTIVATION 7: HUMPHREY’S WALK ABOUT TIE-IN
Venue: Humphrey’s College Bar
Description: Humphrey’s,acollegebarlocated justoff the campusof St.LouisUniversity,hosteda
mascot walk-aboutnighttopromote THENIGHT BEFORE. Humphrey’s isalwaysverypopularamong
college studentsatSaintLouisUniversityandusually drawsalarge studentcrowd. The bar setout
ChristmasdecorationsandChristmastreesforthe eventandarep setup a photoboth usingwrapping
paperand bowsfor the studentstotake pictureswiththe characters. The repalsodistributedTHE
NIGHT BEFORE t-shirts, uglysweatercozies, lipbalm, mini-posters,andadvancedscreeningpassesfor
our St. Louisadvancedscreening.Studentswe veryexcitedtohearaboutthe movie andget the
opportunitytogo see itbefore itcame out intheaters.