This presentation identifies simple techniques every site should capitalise on to increase relevance, gain trust, encourage interaction and aid conversion.

1. The Golden Rules of
On-site Engagement
Andrew Machin – Head of Creative

2. Why is engagement
important?

3. Spend vs. Conversion
£30.2bn
£94bn8.4%
~2%
2006 2013
“Online Conversion Rates Drop by 55% in 5 Years” – IMGR.org
http://www.monetate.com/research/

4. Can ≠ Will

5. Rule 1.
Listen

6. “We are interested
in others when
they are interested
in us.”
Publilius Syrus – 1BC

8. Rule 2.
Answer

9. Establish relevance through a
clear proposition

12. Rule 3.
Take an Interest

14. Rule 4.
Be Helpful

18. Rule 5.
Personalise the
Experience

22. Rule 6.
Build Trust

23. Trust through
Design

26. http://googleresearch.blogspot.co.uk/2012/08/users-love-simple-and-familiar-designs.html

29. Trust through
Social Proofing

30. Sort results by
Most popular

34. Case Study

41. This is a real
game changer”
“

42. One last thought…

43. Written in 1934

44. Thank you from
Andrew.Machin@branded3.com @The_Machin Branded3.com @Branded_3